Responsibilities

• The Digital Marketing Manager will support and execute numerous digital marketing activities and creative outputs that support a variety of FullWell’s customer-facing efforts.
• This role will report to and partner with our Director of Digital Marketing across on-site optimization, customer-facing communications, lifecycle and retention efforts, and digital design.
• The Digital Marketing Manager will work primarily within our Shopify ecosystem and Klaviyo to support our messaging, retention, and growth efforts.
• This role will be responsible for executing on landing page construction, PDP asset creation, A/B testing on-site, CRM management and execution, and ad hoc design efforts.
• This is a highly collaborative role that will partner with marketing and e-comm team members.
• This position requires technical familiarity and proficiency with multiple e-commerce platforms, as well as a high level of creative aptitude in Adobe, Canva, and/or Figma.
• Write and design weekly email campaigns for predetermined segments using Adobe, Figma, or HTML
• Execute all campaign sends, flow set-ups, and ongoing optimization as needed
• Monitor and report on base KPIs for performance: open rate, CTR, unsub, attributed revenue
• Create on-site pop-ups and embed forms to support acquisition efforts and/or promotions

Requirements

• ~3 years of experience in digital marketing roles with applicable experience
• Previous design experience with Adobe and/or Figma and Canva (HTML for email design okay, too)
• Understanding of basic design principles and applications across both web and print mediums
• Strong familiarity with Klaviyo
• Familiarity with reporting and basic performance analysis for CRM and web
• Previous experience with Shopify theme modification and landing page builds
• Comfort stretching where needed and learning new platforms/skills

Benefits

• Generous (accrued) 4 weeks PTO policy - incl. vacation, holidays, sick pay (year one)
• Flexible work hours to accommodate working families
• Monthly wellness stipend
• Retirement Plan - 12 month eligibility period with employer contribution
• Health Insurance
• 100% remote
• Travel 1-2x annual for team gatherings/events