Responsibilities

• Strategic Account Partnership: Serve as a digital partner to internal program leaders, translating clinical vision into effective digital marketing approaches that support events, thought leadership, and ongoing audience engagement
• Digital Channel Management: Own the day-to-day execution of digital channels, including social media (LinkedIn, Facebook, and Instagram), email, and web, while ensuring content is timely, cohesive, and aligned with each program’s unique voice and audience
• Content & Storytelling: Develop, produce, and repurpose short and long-form content across platforms, supporting both Collective-level narrative and individual program and clinician thought leadership
• Event & Campaign Support: Execute digital creative and infrastructure for produced events, including landing pages, registration flows, promotional assets, post-event follow-up
• Website, SEO & Editorial Execution: Maintain and evolve website content and blogs through keyword-informed copy, editorial planning, publishing, and ongoing optimization within existing templates
• Performance Insight & Iteration: Monitor digital performance, analyze engagement and reach, communicate learnings in written summaries, and apply learnings to refine strategy over time
• Collaboration & Production: Work closely with the Event Producer, Director of Marketing, Business Development, and contracted creative partners to ensure high-quality execution, clear handoffs

Requirements

• 3–5+ years of experience in digital marketing, content marketing, or related roles
• Strong copywriting and editing skills
• Experience managing social media, email campaigns, and websites in a professional services or healthcare-adjacent context
• Working knowledge of SEO principles and content optimization
• Proficiency with tools such as Mailchimp, CRM platforms, and basic adobe design software
• Highly organized, detail-oriented, and comfortable managing multiple timelines
• Strong collaboration skills and comfort working within defined scopes and processes

Preferred

• strong storytelling sensibility and hands-on production capabilities for lower-risk in-house design deliverables