Digital Marketing Manager (Ecommerce)

USA (Remote)

$80K/yr – $110K/yrMid Level3+ years expPart time

Posted 4 months ago

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Job Summary

Drive digital acquisition for a healthcare portfolio with end-to-end ownership of paid media, SEO, landing-page CRO, and contractor oversight.

  • Own full-funnel paid media across Google Ads and Meta Ads for a $200K+ monthly portfolio.
  • Direct SEO strategy and CRO work, plus managing external contractors and agencies.
  • Data-driven decision making with CAC, ROAS, and revenue attribution across brands.

Job Description

Responsibilities

  • Full-funnel paid acquisition across Google Ads and Meta Ads, managing $200K+ in monthly spend across multiple brands
  • Strategy and performance oversight of SEO, landing pages, and conversion rate optimization
  • Management of external contractors and agency relationships (SEO specialists, landing page developers, creative teams)
  • Reporting on CAC, ROAS, cost-per-lead, and revenue attribution across all brands
  • Testing and scaling new acquisition channels as the portfolio grows

Requirements

  • 3–5+ years managing paid digital campaigns with meaningful budget responsibility ($50K+/month)
  • Hands-on experience running Google Ads and Meta Ads
  • Strong understanding of SEO strategy and the ability to direct contractors on execution
  • Experience managing multiple brands or accounts simultaneously (agency background is a plus)
  • Data-driven mindset — you make decisions based on CAC, ROAS, and pipeline metrics, not vanity metrics
  • Healthcare, telehealth, wellness, or other regulated/restricted-category advertising experience is a strong plus but not required
  • Comfortable managing and holding contractors accountable

Preferred

  • Healthcare, telehealth, wellness, or other regulated/restricted-category advertising experience is a strong plus but not required

Traffic Signals

Monthly Visitors
5.4K
Monthly Google Ads Budget
$9.4K
Traffic Source Mix
Search
29.4%
Direct
46.7%
Referral
7.3%
Social
14.7%
Paid
1.5%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (10% of company)