Digital Marketing Manager

New Castle, DE (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end digital marketing for a roofing exteriors business, focusing on SEO, content creation, and paid partnerships to drive inbound pipeline.

  • Growth Strategy: Define and own the digital plan across SEO, content, and social to generate qualified leads.
  • Channel Ownership: Lead SEO, social channels, and agency-coordinated Google Ads.
  • Analytics and Alignment: Turn website and campaign data into actionable recommendations for marketing and sales.

Job Description

  • Responsibilities: Develop and implement comprehensive digital marketing strategies tailored to the construction industry.
  • Responsibilities: Manage and optimize SEO campaigns to improve online visibility.
  • Responsibilities: Oversee social media platforms to engage with potential clients and showcase completed projects.
  • Responsibilities: Create compelling content for websites, blogs, and social media channels.
  • Responsibilities: Analyze website traffic and campaign performance using Google Analytics and other tools.
  • Responsibilities: Coordinate with external agencies for advertising campaigns on Google Ads and Facebook.
  • Responsibilities: Monitor industry trends to keep marketing efforts innovative and competitive.
  • Responsibilities: Collaborate with sales and operations teams to align marketing initiatives with business goals.
  • Requirements: Proven experience in digital marketing, preferably within the construction or related industries.
  • Requirements: Strong knowledge of SEO tools, Google Ads, Google Analytics, and content management systems.
  • Requirements: Excellent copywriting and content creation skills.
  • Requirements: Proficiency in social media management and advertising platforms.
  • Requirements: Ability to analyze data to inform strategic decisions.
  • Requirements: Creative mindset with a focus on results-driven campaigns.
  • Requirements: Bachelor’s degree in Marketing, Business, or related field is preferred.
  • Benefits: 401(k)
  • Benefits: Dental insurance
  • Benefits: Health insurance
  • Benefits: Paid time off
  • Benefits: Vision insurance
Drywall Inc. logo

Drywall Inc.

DRYWALL INC is a construction company based out of 13 KING COURT STE 13, NEW CASTLE, Delaware, United States.

New Castle, Delaware, USA
469 employees

Headcount Trend

Current headcount: ~469

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