Digital Marketing Manager

Buffalo, NY (On-site)

$96K/yr – $129K/yrManager5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end web development program delivery with cross-functional collaboration.

  • Develop project plans, timelines, and resource allocation for web initiatives.
  • Must-have: Minimum of 5 years of management experience leading teams.
  • Standout: Hands-on technical guidance to resolve issues and optimize performance.

Job Description

Responsibilities

  • Develop project plans, set timelines, and allocate resources effectively
  • Coordinate with cross-functional teams to ensure seamless collaboration and communication
  • Implement and enforce web development best practices to ensure high-quality output
  • Conduct regular audit reviews and testing to identify and resolve issues promptly
  • Provide technical guidance and expertise to the team and troubleshoot technical issues

Requirements

  • Bachelor’s degree, or equivalent business experience required along with previous experience in web development, design, or digital marketing
  • Minimum of 5 years of management experience leading teams
  • Minimum of 7 years of experience in marketing or related field
  • Excellent organizational skills as well as attention to detail
  • Strong project management skills, including experience with project management tools and methodologies
  • Strong HTML/CSS skills; comfortable troubleshooting formatting and rendering issues.
  • Ability to technically optimize for onsite performance (CRO)
  • Experience with QA practices and email/web testing tools.
  • Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals.
  • Excellent project management, problem‑solving, and communication skills.
  • Experience with SQL, AMPscript, or scripting logic for dynamic content.
  • Familiarity with Adobe Creative Cloud, Figma, or digital asset management tools.
  • Experience with A/B testing methodologies.
  • Experience with Web and ecommerce hosting environments, Payment gateway integrations
  • Familiar with compliance requirements: CAN‑SPAM, GDPR, CCPA, ADA, PCI along with fraud detection tools

Preferred

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match
  • Annual performance bonus based on level, as well as individual, company, and location performance
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at many of our hotels and resorts
Delaware North logo

Delaware North

3.5 Glassdoor

Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow.

Founded in 1915
Buffalo, New York, USA
13K employees (345 in marketing)
57% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
187.2K
Monthly Google Ads Budget
$142
Traffic Source Mix
Search
31.1%
Direct
48.3%
Referral
16.2%
Social
3.5%
Paid
0.7%

Headcount Trend

Current headcount: ~13.2K

Marketing Team

Marketing Team Size
228 (2% of company)
Median Career Experience
13 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Debt Financing, 6 months ago

Funding History

  • Oct 2025
    Debt Financing

Recent News