Responsibilities

• CRM & Email Communications
• Support creation, implementation, and optimization of transactional messages that occur at critical product moments (onboarding, renewal, upgrades, etc.), ensuring they align with our brand voice and product value.
• Work with the CRM Marketing Lead, Product, Design, and Engineering teams to ensure timely delivery of campaigns: writing or adapting content, managing HTML/email templates, QAing rendering, executing via the Email Service Provider (ESP).
• Assist with go-to-market (GTM) email or in-app communication work for new product launches, feature announcements, or promotions.
• Monitor & analyze email/transactional communication performance (open rates, CTR, conversion, deliverability), recommend & implement optimizations (A/B tests, segmentation, timing, content tweaks).
• Identify and help implement ways to connect CRM and Paid channels more tightly (for example, automating retargeting triggered by certain email behaviors or product events).
• Work to streamline workflows between teams (product, engineering, design, marketing) to ensure campaigns deploy smoothly and on schedule.
• Own multiple campaign tracks at once; manage timelines, priorities, dependencies.
• Act with a high level of independence: taking direction from senior leads but able to scope and deliver tasks independently.
• Collaborate closely with design, content, product, and engineering to resolve technical or creative blockers.

Requirements

• 5+ years of professional experience in digital marketing / email / CRM
• Bachelor’s degree or equivalent experience
• Hands-on experience with ESPs (e.g. Braze, Klaviyo, Iterable, Marketo, SendGrid, or similar), including building or editing HTML email templates; experience with email campaign setup, QA, scheduling
• Strong writing, editing, and content adaptation skills; ability to ensure brand voice is consistent across channels
• Data-driven mindset: comfortable analyzing performance metrics, pulling insights, and proposing optimizations
• Good technical acumen: able to work with product and engineering teams, understand technical constraints, QA assets where needed

Preferred

• Experience working in a product or SaaS environment
• Prior exposure to marketing automation and triggered messaging workflows
• Experience with A/B testing email content or paid creative
• Familiarity with paid media channels, social paid (e.g. Meta, YouTube, etc.) and affiliate networks or sponsorships
• Familiarity with reporting tools or dashboards (e.g. Google Analytics, Mixpanel, Looker, etc.)

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location