Responsibilities

• Create compelling marketing strategies to enhance CES brand visibility and customer engagement.
• Develop and execute integrated marketing campaigns through various channels, including email, content marketing, paid media, SEO, and other digital platforms.
• Serve as a technical advisor, providing insights and recommendations on marketing technologies and tools within the trade show industry.
• Optimize marketing processes and implement automation tools to improve efficiency.
• Analyze campaign performance and key metrics to identify areas of improvement and drive strategic decisions.
• Collaborate with sales teams to align marketing efforts with sales goals, ensuring seamless communication and coordination.
• Manage marketing segmentation strategies to personalize outreach and enhance engagement.
• Research new opportunities for marketing initiatives and conduct competitive analysis for potential products and services.
• Stay up to date on the latest marketing technologies, trends, and best practices.

Requirements

• Experience: 5+ years in marketing, project management, or digital marketing.
• Bachelor’s degree in communications, marketing, business, or related field preferred, or commensurate experience.
• Strong expertise in digital marketing, including PPC, SEO, email marketing, and social media advertising.
• Proficiency in marketing automation platforms, Google Analytics, and Google Ads.
• Experience evaluating new technology options for more efficient marketing operations, App integrations, and customer service products.
• Analytical mindset with experience in tracking KPIs, A/B testing, and optimizing conversion rates.
• Excellent communication skills with the ability to craft compelling messaging.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Knowledge of CRM tools (Salesforce preferred) to track and manage marketing activities.
• Ability to collaborate across departments and work in a fast-paced environment.

Preferred

• Experience with Salesforce Journey Builder is a plus.
• Familiarity with trade show marketing or CES ecosystem.