Temporary Marketing Assistant - Wolfe University Center (BBC)
Florida International University
Miami, FL (On-site)
In-houseTemporaryIntern/new grad2+ years exp.
7 hrs ago
Digital Marketing Manager
USA (Remote)
Salary Not AvailableMid Level4+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own multi-channel digital marketing operations for lead generation in B2B life sciences, balancing owned content, paid, and analytics to drive engagement and conversions.
- LinkedIn: organic strategy, content cadence, and engagement to lift reach and lead quality.
- Paid + Analytics: manage LinkedIn and Google Ads while building dashboards to guide decisions.
Job Description
Responsibilities
- Review website landing pages to identify opportunities for user journey improvement and recommend enhancements based on business priorities and analytics. - Develop and execute the company’s organic LinkedIn strategy, including content scheduling, publishing and engagement. - Lead LinkedIn Ads and Google Ads focused on generating high-quality leads. - Optimize digital content for traditional search engines (SEO) and emerging AI-powered search experiences, including Answer Engine Optimization (AEO). - Monitor digital marketing performance and provide recommendations to improve engagement, traffic and conversion. - Maintain the department marketing calendar and coordinate marketing priorities, timelines and deliverables. - Track the status and performance of marketing initiatives and provide regular reporting on key metrics and project progress. - Develop business intelligence dashboards and reports to measure marketing effectiveness and support data-driven decision-making. - Support marketing planning, vendor management, budget tracking and process improvements. - Partner with the Campaign Manager to execute marketing initiatives across digital channels. Nice to have - Collaborate with the Brand Manager to implement website updates and ensure brand consistency across digital assets. - Other duties as assigned. Requirements - 4-7 years of marketing experience in B2B, CRO, healthcare or life sciences. - Bachelor’s degree in Marketing, Communications, Business or related field. - Experience managing website content, optimization and digital analytics using content management systems and tools such as GA4. - Experience with paid digital advertising, including Google Ads and LinkedIn Ads. - Strong organizational and project management skills with the ability to manage multiple priorities. - Experience tracking marketing performance and developing business intelligence reports or dashboards. - Strong communication and collaboration skills. Nice to have - Experience with CRM and marketing automation platforms (e.g., Salesforce and Pardot/Marketing Cloud Account Engagement) is preferred. - Experience coordinating external marketing agencies or vendors. Benefits How to apply About company - The Digital Marketing Manager supports the execution of integrated marketing initiatives for our early phase clinical research organization (CRO). - This hands-on role is responsible for managing the company's digital marketing channels to generate leads that support business goals and objectives while supporting the operational effectiveness of the marketing function through project coordination, performance measurement, continued optimization, tracking and cross-functional collaboration. Other - The Digital Marketing Manager will work closely with the marketing team, Business Development and external partners to execute marketing initiatives that support business objectives.
- Review website landing pages to identify opportunities for user journey improvement and recommend enhancements based on business priorities and analytics. - Develop and execute the company’s organic LinkedIn strategy, including content scheduling, publishing and engagement. - Lead LinkedIn Ads and Google Ads focused on generating high-quality leads. - Optimize digital content for traditional search engines (SEO) and emerging AI-powered search experiences, including Answer Engine Optimization (AEO). - Monitor digital marketing performance and provide recommendations to improve engagement, traffic and conversion. - Maintain the department marketing calendar and coordinate marketing priorities, timelines and deliverables. - Track the status and performance of marketing initiatives and provide regular reporting on key metrics and project progress. - Develop business intelligence dashboards and reports to measure marketing effectiveness and support data-driven decision-making. - Support marketing planning, vendor management, budget tracking and process improvements. - Partner with the Campaign Manager to execute marketing initiatives across digital channels. Nice to have - Collaborate with the Brand Manager to implement website updates and ensure brand consistency across digital assets. - Other duties as assigned. Requirements - 4-7 years of marketing experience in B2B, CRO, healthcare or life sciences. - Bachelor’s degree in Marketing, Communications, Business or related field. - Experience managing website content, optimization and digital analytics using content management systems and tools such as GA4. - Experience with paid digital advertising, including Google Ads and LinkedIn Ads. - Strong organizational and project management skills with the ability to manage multiple priorities. - Experience tracking marketing performance and developing business intelligence reports or dashboards. - Strong communication and collaboration skills. Nice to have - Experience with CRM and marketing automation platforms (e.g., Salesforce and Pardot/Marketing Cloud Account Engagement) is preferred. - Experience coordinating external marketing agencies or vendors. Benefits How to apply About company - The Digital Marketing Manager supports the execution of integrated marketing initiatives for our early phase clinical research organization (CRO). - This hands-on role is responsible for managing the company's digital marketing channels to generate leads that support business goals and objectives while supporting the operational effectiveness of the marketing function through project coordination, performance measurement, continued optimization, tracking and cross-functional collaboration. Other - The Digital Marketing Manager will work closely with the marketing team, Business Development and external partners to execute marketing initiatives that support business objectives.
