Responsibilities

• Develop statewide digital marketing campaigns for Work for Warriors.
• Create social content across Facebook, LinkedIn, Instagram, X, and other approved channels.
• Maintain monthly content calendars and outreach plans.
• Monitor social performance and deliver analytics and engagement reports.
• Design digital and print marketing materials such as flyers, brochures, banners, infographics, and promotional items.
• Produce and edit videos, podcasts, interviews, testimonials, and promotional content.
• Create visuals supporting job fairs, employer outreach events, military family events, and community engagement activities.
• Ensure content aligns with Vermont National Guard branding requirements.
• Maintain and update content for the Work for Warriors Vermont website and coordinate updates, event announcements, success stories, and job postings.
• Monitor website performance and recommend improvements to user engagement and accessibility.
• Support statewide employment outreach initiatives and community engagement events.
• Attend job fairs, military community events, Yellow Ribbon events, and employer engagement activities as required.
• Coordinate digital promotion of events and recruitment activities.
• Assist in developing relationships with employers, community organizations, and workforce development partners.
• Track campaign performance and key engagement metrics; prepare monthly reports and provide recommendations to improve visibility and outreach effectiveness.

Requirements

• Bachelor's Degree in Marketing, Communications, Digital Media, Graphic Design, Public Relations, Journalism, or related field.
• Minimum of three (3) years of professional experience in digital marketing, social media management, multimedia production, or related communications roles.
• Experience creating and managing organizational social media campaigns.
• Experience designing digital and print marketing materials.
• Experience managing website content and content management systems (CMS).
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) or equivalent; Canva or similar platforms.
• Video editing and multimedia production skills.
• Experience with social media management tools and analytics platforms; familiarity with CMS (WordPress or similar); strong Microsoft Office skills.
• Excellent written and verbal communication skills.

Preferred

• Experience supporting military, veteran, National Guard, workforce development, or nonprofit organizations.
• Experience with public affairs, community outreach, or workforce recruitment campaigns.
• Experience producing podcasts and video content.
• Knowledge of employment services, career development, and workforce engagement initiatives.
• Familiarity with Google Analytics and SEO best practices.