Digital Marketing Manager

Winston-Salem, NC (Hybrid)

$85K/yr – $95K/yrMid LevelFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own growth engine decisions with a focus on AI-powered content and a strong referral network to reach families at the moment they are ready to act.

  • Growth Ownership: Build and optimize a marketing engine with the Fractional CMO, Founder, and Ops Director, driving measurable growth.
  • Partner & Channel Growth: Develop the referral network and events to reach ideal clients through trusted professionals.
  • AI-Driven Content & Tools: Apply AI to speed content, uncover missed opportunities, and improve targeting.

Job Description

Responsibilities

  • Run digital marketing channels.
  • Build and nurture the referral partner network — organizing events and cultivating relationships with other professionals who serve our ideal clients.
  • Work directly with the firm’s Fractional CMO, the Founder, and the Director of Operations to design and execute a marketing engine that drives real, measurable growth.
  • Bring deep expertise in artificial intelligence tools to work smarter, produce better content faster, and find opportunities others miss.
  • Own outcomes — wake up thinking about how to reach the right families at the right moment and move them to take action.

Preferred

  • Deep expertise in artificial intelligence tools to work smarter, produce better content faster, and find opportunities others miss

Benefits

  • Health and wellness benefits (Medical, Dental, Vision, EAP, Life, 401(k) match)
  • Flexible work arrangements — hybrid
  • Direct access to and mentorship from firm leadership, including the Founder and Fractional CMO
  • A culture that values work-life balance and genuinely cares about your personal, professional, and financial growth
  • Learning and development opportunities, including access to training, workshops, and career advancement resources
  • A fast-moving, supportive team where high performers are recognized and rewarded
Carolina Estate Planning logo

Carolina Estate Planning

At Carolina Estate Planning, our goal is to bring you peace of mind and protect your future. For estate planning, this can mean ensuring your children are taken care of should the unthinkable happen. If you are administering a loved one's estate, this can mean providing you with expert advice and assistance every step of the way. If you are in the midst of a trust or estate dispute, this can mean stopping others from taking advantage of you by hiring our firm for fiduciary litigation.Estate planning doesn’t need to be a time-consuming process; we make it easy with multiple options for completing your estate plan. We've seen how a well-crafted estate plan can bring families together. Through proactive estate planning, we help individuals, couples and families secure their future.Equally important is assisting people with probate, estate and trust administration. First, we want to acknowledge how difficult it is when you lose a loved one. When the burden of settling their estate is looming, you need peace of mind that there is someone there for you. We make sure that everything is done right when filing papers with the Probate Court, settling the estate, and transferring property such as real estate or a family business. We understand that it can be very scary and confusing to go through probate, especially if you are not a probate attorney, and it can consume a lot of your valuable time. Our law firm helps people that live locally or across the country with probate, estate and trust administration.In addition to helping our clients with estate planning and probate, we also serve the community by assisting with trust or estate disputes. Sometimes, very difficult problems arise when administering or settling an estate or trust. Our law firm can help people honor the memory of their friend or family member by stopping these situations from happening. We are here to help. To speak with our team, book an appointment today at carolinaestateplanning.com/contact-us.

Founded in 2018
Winston-Salem, North Carolina, USA
10 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3.9K
Traffic Source Mix
Search
29.6%
Direct
47.2%
Referral
6%
Social
15.8%
Paid
1.3%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (10% of company)