Digital Marketing Manager at Boyne Resorts | Montana, USA

Boyne Resorts

Digital Marketing Manager

Montana, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the end-to-end digital guest experience across website, app, ecommerce, and on-mountain content, tying storytelling to bookings and engagement.

Editorial and content ownership: calendar, CMS, SEO/AEO, and accessibility as core signals.
Cross-functional delivery: partner with marketing, IT, revenue, and operations on feature builds, campaigns, and sign-off.
Data-driven optimization: monitor GA4, conversion metrics, and store/app performance to inform roadmap and improvements.

Job Description

Responsibilities

Own the editorial calendar and content updates for bigskyresort.com across all seasons
Manage CMS platform and coordinate with developers as needed on new feature builds, landing pages, and seasonal campaign deployments
Oversee SEO and AEO strategy including monitoring, content optimization, technical audits, and goal setting
Monitor site performance via Google Analytics / GA4 and conversion tracking; translate data into actionable improvements
Ensure ADA/accessibility compliance in all web content
Ecommerce Booking Engines - Serve as the primary marketing owner for online product store and lodging booking engine content
Build and manage all product and property content including structure, image selection, and copy
Monitor store performance including conversion rate, average order value, and revenue by product category
Resort Mobile App - Act as product owner and marketing liaison for the Big Sky Resort mobile app
Lead in-app messaging, push notification strategy, and cross-channel promotion

Requirements

Three or more years of experience in digital marketing with direct ownership of website, e-commerce, or app platforms
Experience managing CMS platforms ( Sanity preferred ), booking engines, or ecommerce platforms
Strong analytical skills with proficiency in Google Analytics (GA4) and reporting dashboards
Experience working with external vendors, agencies, and technology partners
Working knowledge of SEO and AEO tools
Excellent project management skills with ability to manage multiple concurrent platform initiatives
Clear written and verbal communication; ability to translate technical requirements into business needs and vice versa

Benefits

Full Health Plan with Company HSA Match
401(k) plan with performance-based company match
Flexible Paid Time Off
Cell Phone Service Allowance
Free Ski Pass for you, your spouse and dependents
FREE Golf Pass for you, your spouse and dependents
Free Bike Haul/Scenic Lift Pass for you, your spouse and dependents
FREE Basecamp activities including zip line courses and discounted passes for spouse and dependents
Steep Lodging discounts for accommodation for friends and family (blackout dates apply)
25% off Food discount at all outlets with charging privileges

Boyne Resorts

Discover Your Career Adventure at Boyne ResortsAt Boyne Resorts, we’re more than just a collection of world-class destinations—we’re a community built around adventure, hospitality, and growth. With 13 ski and golf resorts spanning from Maine to Washington State and into British Columbia, we offer everything from the Biggest Skiing in America to some of the nation’s top-rated golf courses.Work Where You PlayImagine building your career in a place where your free time is filled with skiing, golfing, dining, and exploring—all at the same resorts where you work. At Boyne Resorts, you don’t just contribute to unforgettable guest experiences—you get to live them, too.A Career with PurposeGuided by our vision and mission, Boyne Resorts is dedicated to attracting, developing, and inspiring top talent. Our family-owned company takes pride in fostering a supportive, safe, and rewarding environment where team members can thrive. Here, you’ll join passionate, hard-working people who share a love for service, hospitality, and the outdoors.Whether it’s carving turns on the slopes, teeing off on championship greens, or enjoying a meal prepared by our culinary teams, our team members experience the same exceptional standards of service and fun that we provide to our guests.Join the Boyne FamilyBe part of a company where your career and lifestyle go hand in hand. Grow professionally, create lasting memories, and enjoy all that Boyne Resorts has to offer.👉 Explore career opportunities today: careers.boyneresorts.com/careers👉 Learn more about our story: www.boyneresorts.com

Founded in 1947

Petoskey, Michigan, USA

471 employees (31 in marketing)

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