Responsibilities

• Owns key digital platforms and channels—including websites, CRMs, organic search, paid media, email, and social media—that drive revenue across all three business units.
• Partners with internal stakeholders, agencies, and technology vendors to develop and refine strategies in response to market conditions.
• Partners with the Marketing and Product Manager to develop digital campaign plans that support product and revenue goals.
• Identifies opportunities to increase the scale, speed, and personalization of digital marketing efforts.
• Meets weekly with the Hotels Revenue Management team and hotel GMs to support occupancy goals by managing spend across direct and booking partner channels.
• Monitors social media channels and responds to direct messages and mentions.
• Measures and reports campaign and asset performance against goals, including ROI and KPIs, and recommends actions to the Marketing team and internal stakeholders.
• Stays current on industry trends, platform developments, and emerging marketing strategies.
• Provides day-to-day leadership to the Digital Marketing Specialist and Summer Marketing Intern.
• Facilitates collaboration and oversees digital marketing project workflows in Asana, ensuring tasks are prioritized and campaign milestones are completed on schedule.

Requirements

• Bachelor's Degree in marketing, digital marketing, business administration, or a related field; AND, Minimum of eight (8) years of professional experience in a defined marketing role.
• Track record of driving revenue and growth through two or more of the following digital marketing disciplines: SEO/AEO/GEO; Google and Meta Ads; Lead Funnel Campaigns (B2B); Social Media Management;
• Experience in leading and providing direct supervision to others.

Preferred

• Both B2B and B2C marketing experience.
• Experience effectively managing long-term campaigns/projects with many moving parts.
• Experience collaborating with and managing external creative partners.
• Experience developing and managing channel strategy, execution, and budgets.
• Proficiency with WordPress, the Google Ads/Search ecosystem, Meta Business, Salesforce, SEMrush, Asana, and Microsoft Office.

Benefits

• Competitive pay and annual bonus potential
• Outstanding medical, dental, and vision benefits coverage
• Parental leave with up to 6 weeks available for birth, adoption, and fostering
• 401K retirement plan with employer matching program
• Paid time off (PTO) and paid holidays
• YMCA membership monthly discount
• Fun wellness program with annual bonus of up to $600
• Incredible employee learning and growth opportunities
• Friendly and supportive work environments
• Employee engagement events and volunteerism