Responsibilities

• Create and execute digital marketing strategies
• Perform keyword, competitor, industry, and content development research
• Optimize paid ad campaigns and manage ad spend
• Planning, development and execution of digital programs and campaigns, including website strategy, budget, design, and social media
• Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI
• Manage the call tracking platform
• Execute continual research and learning to stay aware of trends within the industry
• Prioritize tasks and manage time appropriately to meet short and long-term deadlines
• Proficient with graphic design with the ability to create visual concepts
• Manage the digital marketing calendar
• Maintain online presence and reputation of the company
• Working closely with marketing to establish and maintain brand awareness and consistency

Requirements

• 3-5 years of digital marketing experience
• Bachelor's degree in digital marketing, digital design, media communications, web design & development, or related field.
• Solid understanding of web metrics and digital analytics, with the ability to generate, analyze and interpret data.
• Deep understanding of digital marketing and digital production.
• Clear understanding of SEO, content writing, and online advertising strategy and execution.
• Familiar with Photoshop, Adobe Illustrator, and InDesign.

Preferred

• Experience managing social media campaigns and knowledge of social media marketing
• Project Management Experience
• Proficiency with Photoshop, Illustrator, and InDesign (Familiar with)
• Creative thinker with the ability to manage and problem solve in a fast-paced environment