Digital Marketing Manager at Area24 developers india private limited | Pennsylvania, USA

Digital Marketing Manager

Pennsylvania, USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital marketing strategy and execution across SEO, PPC, SMM, email, and analytics to accelerate online growth.

Must-have: Proven track record building multi-channel campaigns (SEO, PPC, email, social) with measurable ROI.
Standout: Hands-on analytics and data-driven optimization.
Must-have: Experience managing budgets and cross-functional collaboration in a digital marketing team.

Job Description

Responsibilities

Develop Digital Marketing Strategies Create and implement comprehensive digital marketing plans (SEO, PPC, social media, email, content marketing, etc.). Align strategies with business goals and target audience preferences.
Search Engine Optimization (SEO) & Content Marketing Optimize website content, blogs, and landing pages for search engines. Conduct keyword research and competitor analysis. Manage content calendars and ensure consistent brand messaging.
Pay-Per-Click (PPC) & Paid Advertising Plan and execute paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.). Monitor budgets, analyze performance, and optimize ROI. A/B test ad creatives and landing pages.
Social Media Marketing (SMM) Manage and grow social media presence (Facebook, Instagram, LinkedIn, Twitter, etc.). Develop engaging content, schedule posts, and interact with followers. Run influencer and partnership campaigns.
Email & Automation Marketing Design and execute email campaigns (newsletters, promotions, drip campaigns). Segment audiences and personalize messaging for better engagement. Use tools like Mailchimp, HubSpot, or Active Campaign.
Analytics & Performance Tracking Monitor KPIs (traffic, conversions, CTR, ROI, etc.) using Google Analytics, Google Search Console, and other tools. Generate reports and provide data-driven insights for optimization.
Website & UX Optimization Ensure the website is user-friendly, mobile-responsive, and optimized for conversions. Collaborate with web developers and designers for improvements.
Brand Management & Online Reputation Maintain brand consistency across all digital channels. Manage online reviews and customer feedback.
Budget Management Allocate and track digital marketing budgets efficiently. Ensure cost-effective spending on ads and tools.
Stay Updated on Trends Keep up with the latest digital marketing trends, tools, and algorithm changes. Experiment with new platforms