Responsibilities

• Work with marketing leads to develop a full-funnel marketing plan that supports all business line goals.
• Identify and target relevant businesses and individual decision-makers within T-Ads key audiences of brand marketers, agency professionals and digital signage operators.
• Implement a variety of multi-touch campaigns that include inbound, outbound, email and organic/paid social programs
• Leverage data, analytics, and segmentation to identify insights and translate them into actionable marketing plans that improve performance.
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.

Requirements

• Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
• 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred)
• Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. (Preferred)
• Monitor campaign results and impact on pipeline goals (Required)
• Provide recommendations and implement campaign optimizations and adjustments when needed (Required)
• Proven history of creating, implementing and measuring B2B digital marketing programs to acquire and engage customers (Required)
• Outstanding creative and interpersonal skills to develop top-notch copy, content and other representations of the T-Ads brand (Required)
• Ability to collaborate with multiple stakeholders to develop marketing strategies and prioritize across business line needs. (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Preferred

• 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred)
• Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. (Preferred)

Benefits

• medical, dental and vision insurance
• a flexible spending account
• 401(k)
• employee stock grants
• employee stock purchase plan
• paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually
• paid parental and family leave
• family building benefits
• back-up care
• enhanced family support