Responsibilities

• Campaign Management: Plan, launch, and manage paid advertising and paid social media campaigns across platforms like AdRoll ABM, Facebook, Instagram, LinkedIn, Reddit, Quora, Spotify, and others.
• Performance Monitoring: Track and analyze campaign performance metrics (e.g., CTR, CPC, CPL, ROAS) to ensure alignment with target KPIs.
• Optimization: Continuously optimize campaigns based on performance data, audience insights, and macro-economic trends to maximize ROI.
• Reporting: Create and deliver detailed performance reports, providing actionable insights and recommendations to stakeholders.
• Budget Management: Manage and allocate budgets effectively across campaigns to achieve maximum impact.
• Collaboration: Work closely with Communications, Product Marketing, Marketing Operations, and external agencies to develop compelling ad copy, visuals, and landing pages that drive pipeline.
• Trend Analysis: Stay up to date with industry trends, platform updates, and emerging advertising opportunities to keep our strategies ahead of the curve.
• Webinar Execution: Manage an ongoing product overview webinar series; coordinating speakers, promotion, recordings, and reporting via our On24 platform.
• Content Syndication: Manage syndication campaigns, including launching, monitoring, optimization, and reporting, utilizing platforms like BrightTALK and TechTarget.