Own content operations and site optimization for the brand's destinations, influencer tours, and marketing collateral to lift bookings while upholding brand standards.

• Content and page development for brand sites and destination pages, ensuring brand standards
• Conduct property tours for influencers, content creators, and media, showcasing the hotel's unique offerings and storytelling opportunities
• Design and develop marketing collateral to support hotel operations, sales initiatives, guest communications, events, and brand campaigns
• Author creative messaging and copywriting for online communications and partner websites, newsletters, package offerings, etc.
• Editing/proofreading/content management of online presence
• Involved in SEM and SEO strategic calls/meetings and follow up action items
• Implement optimization keywords including Title tags, Alt tags, Image tags and meta descriptions
• Analyze and measure brand and vanity website functionality and present results and plans to RDOSM
• Measure key performance metrics in Google Analytics and other tools and identify opportunities to grow the business
• Work with teams to develop and lead new guest offers, improve website conversions and average booking values, and report on plans and results