Digital Marketing Lead

Lombard, IL (Hybrid)

$65K/yr – $80K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-brand paid media campaigns across Meta, Google, YouTube, and CTV to maximize CPL, CAC, and ROAS.

  • Must-have: Meta (Facebook/Instagram) buying with a proven scaling track record.
  • Standout: Ownership of multi-brand, multi-channel campaigns across markets.

Job Description

Responsibilities

  • Paid Media (Multi-Brand Execution) – Plan, launch, and scale campaigns across Meta, Google (Search, Display, LSA), YouTube, and TikTok
  • Ability to manage campaigns across multiple brands simultaneously
  • Allocate budgets across markets based on performance
  • Test creatives, audiences, and offers
  • Optimize for CPL, CAC, and ROAS
  • Connected TV (CTV) – Launch and manage campaigns across Hulu, Roku, YouTube TV, and programmatic platforms
  • Build geo-targeted campaigns by market
  • Integrate CTV into full-funnel strategy
  • Track performance through attribution and lift metrics
  • Media Buying & Partnerships – Work with outside partners and agencies to negotiate and execute media buys (TV, radio, and other channels)

Requirements

  • 3+ years in paid media / performance marketing
  • Proven experience managing multi-channel campaigns
  • Experience managing campaigns across multiple brands preferred
  • Strong understanding of analytics, attribution, and tracking
  • Experience with Zapier or automation tools
  • Website/CRO experience
  • MUST HAVE: Hands-on Meta (Facebook & Instagram) media buying experience with a proven track record of managing and scaling campaigns

Preferred

  • Experience managing campaigns across multiple brands preferred
  • Bonus: Home services or local lead generation

Marketing Team

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