Responsibilities

• Our Digital Marketing Lead is responsible for leading the development and execution of digital marketing and media strategies to create brand awareness, drive Member acquisition and increase retention.
• manage, optimize and report on paid online media campaigns, covering all digital tactics such as social media marketing, display advertising, SEM/SEO, video, and remarketing.
• Operates on a strategic and tactical level, touching all aspects of search and other digital marketing roadmap including keyword management, creation of campaign messaging, landing pages, A/B testing and analytics.
• Partner across the marketing organization to align marketing objectives and build integrated plans
• Leverage knowledge of our target audiences, their interaction with digital channels and key messages to design and deploy effective digital campaigns and customer experiences.
• Plan and manage paid search, display/retargeting ads, and SEO;
• Build and execute campaigns from start to finish including, but not limited to, end to end campaign experience flow, landing pages and form creation.
• Rapidly experiment with multiple digital (and some offline) marketing channels to drive down cost per acquisition and increase the quantity and quality of loan applications
• Campaign reporting: Summarize, report and optimize online campaign delivery and performance metrics. Capture and analyze key metrics to optimize and improve ROI for all digital marketing programs.
• Ensure executional excellence by measuring efficacy of current processes and redefining or innovating new processes/procedures/protocols to ensure maximum productivity.

Requirements

• Bachelor's degree in marketing, communications or related field or an equivalent combination of education and experience
• 5+ years experience in a similar digital marketing role.
• Direct to consumer marketing experience.
• Deep knowledge of SEM
• Demonstrated track record of campaign performance improvement
• Basic knowledge of MS Office applications

Nice to have

• Experience working with agency partners and collaborating with internal teams.

Benefits

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program