Responsibilities

• Manage and maintain social media accounts for both brands (Facebook, Instagram, Google Business Profiles, and other platforms as directed).
• Publish 3–5 posts per week per brand aligned with promotions, seasonal services, campaigns, and company initiatives.
• Coordinate post topics, messaging, and timing with the Director of Revenue Operations to ensure alignment with marketing strategy.
• Monitor comments and direct messages and route service inquiries to the office team when necessary.
• Capture photo and video content from the field including: Technician spotlights, Before/after service work, Equipment installs, Community involvement, Customer testimonials
• Produce short-form video content for social platforms.
• Maintain an organized digital library of photos, videos, and marketing assets for future use.
• Respond to Google reviews across both brands following strategy and tone guidelines established by the Director of Revenue Operations.
• Monitor incoming reviews and flag any service concerns or negative feedback for leadership awareness.
• Manage and maintain the RealWork integration on the company websites.
• Ensure photos, completed projects, and jobsite updates remain current and accurate.
• Assist with uploading new project images and keeping online work examples fresh.
• Assist in executing marketing campaigns by distributing content across social platforms.
• Promote memberships, seasonal offers, financing programs, and service promotions.
• Repurpose existing marketing materials into social content where applicable.
• Attend select community events or company activities to capture photos and videos.
• Represent the company as a brand ambassador when gathering content in the field or at events.
• Provide a monthly summary report including: Posting consistency, Engagement metrics, Follower growth, Top-performing content, Content recommendations based on performance.