Responsibilities

• Lead the ongoing creation of fresh blog content, including articles, resources and case studies, for LV corporate and property websites to attract site visitors through search, social, and our email subscribers
• Write, edit and assist with designing resources for website Learning Centers, including eBooks, fact sheets and more
• Assist with website updates, especially blog posts and landing pages
• Conduct keyword research and optimize website content to improve organic search rankings and drive targeted traffic
• Produce and design email campaigns for both corporate and property initiatives
• Produce monthly email newsletters, including copywriting, design and distribution
• Assist with reporting and analysis of marketing initiatives
• Assist with other duties and special projects as assigned

Requirements

• Currently in pursuit of a bachelor's degree, preferably in Marketing, Communications, Journalism, Public Relations or related fields of study
• Experience running content production, email campaigns and/or managing a website for a student organization, business, or nonprofit is preferable but not required
• Fluent in the English language, its rules and proper usage; experience with AP style preferred
• Strong grasp of social media platforms including Instagram and TikTok
• Access to a reliable computer and Wi-Fi, with Microsoft Office

Preferred

• Experience working in WordPress
• Experience with HubSpot, Asana and Google Docs/Sheets/Slides
• Experience working with Adobe CC Libraries or Canva
• Knowledge of inbound and content marketing strategies
• Familiarity with Canto or similar Digital Asset Management system