Responsibilities

• Support the development of CRM personalization initiatives across email and push channels
• Assist in organizing and structuring content data, including hotels, collections, and campaign themes
• Analyze customer engagement data to identify trends and opportunities for optimization
• Contribute to building frameworks for content tagging and recommendation logic
• Support content automation efforts using tools such as Cloudinary and Contentful
• Assist in developing reports and dashboards to measure campaign and content performance
• Help document processes and best practices for CRM workflows and personalization strategies
• Collaborate with cross-functional teams to support ongoing CRM projects and initiatives
• Support Digital Marketing Solutions Team with member hotel website auditing & best practice compilation

Requirements

• Recent grad or currently pursuing a degree in Marketing, Communications, Business, or a related field.
• Eager to learn and develop new skills in CRM, customer engagement, digital marketing, and campaign execution
• Strong written and verbal communication skills
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)
• Detail-oriented with the ability to multitask and prioritize effectively
• Creative problem-solving skills and the ability to explore and contribute new ideas to enhance marketing campaigns.
• Ability to build strong relationships with team members
• Ability to represent/demonstrate LHW performance drivers

Nice To Have

Benefits