Content Creation: Develop and curate engaging content, including text, images, and video, for social media platforms. Calendar Development & Management: Develop and manage a comprehensive social media content calendar, aligning posts and campaigns with the company’s overall marketing goals and email marketing calendar. Platform Management: Help manage social media accounts across platforms like Facebook, Instagram, and LinkedIn, ensuring consistent posting and brand voice. Audience Engagement: Monitor social media channels for comments, messages, and mentions, responding promptly and appropriately to audience interactions. Trend Research: Stay updated on social media trends, tools, and best practices, and bring fresh ideas to the team. Analytics & Reporting: Assist in tracking and reporting on social media metrics, providing insights and recommendations for improving engagement and reach. Campaign Support: Work with the marketing team to support executing social media campaigns, contests, and promotions.