Digital Marketing Fellow at Marathon Strategies LLC | USA

Marathon Strategies LLC

Digital Marketing Fellow

USA (Hybrid)

Salary Not AvailableIntern/New GradTemporary

Posted 3 months ago

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Job Summary

Drive measurement and optimization of Marathon’s paid media campaigns using analytics tools and cross-channel data.

Own analysis and reporting of paid media performance across Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other platforms
Must-have: Advanced proficiency with Excel or Google Sheets for data modeling
Standout: Collaborates with creative/PR to align paid and organic strategies and to push continuous optimization

Job Description

Responsibilities

Analyze and report on paid media campaign performance using Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other platform-specific analytics tools
Monitor key performance metrics including CTR, CPC, CPM, CPA, conversion rates, and attribution data across all paid channels
Create comprehensive performance reports and dashboards to track campaign effectiveness and inform optimization strategies
Conduct in-depth audience research and keyword analysis to refine targeting parameters and improve ad performance
Support A/B testing initiatives by analyzing creative performance, landing page effectiveness, and audience segment results
Track and reconcile daily ad spend across platforms to ensure budget pacing and efficiency
Assist in developing data-driven recommendations for campaign optimization and budget allocation
Collaborate with the creative and PR teams to evaluate content performance and align paid strategies with organic efforts
Research emerging advertising platforms, formats, and measurement methodologies to keep campaigns innovative
Prepare client-facing reports and presentations with actionable insights and performance summaries

Requirements

Pursuing or recently completed a degree in Marketing, Analytics, Data Science, Digital Media, or a related field
Strong analytical mindset with exceptional attention to detail and ability to translate data into actionable insights
Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUP, data visualization) or Google Sheets
Understanding of key paid media metrics, attribution models, and conversion tracking
Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously
Excellent written and verbal communication skills for presenting findings and recommendations
Self-motivated problem solver who thrives in a fast-paced, data-driven environment

Preferred

Familiarity with data visualization tools (Google Data Studio, Tableau, Power BI) is a plus
Experience with Google Analytics, Google Ads, Meta Ads Manager, or other paid advertising platforms preferred

Marathon Strategies LLC

2.7 Glassdoor

Marathon combines research, digital, and communications strategies to meet complex PR challenges with simple solutions. With offices in New York, Washington, and Albany, our team of experienced communications professionals specialize in reputation management, communications, crisis and issues management, creative content, and digital strategy. We were a finalist for the PRovoke Media 2020 North America Public Affairs Agency of the Year Award, while The Financial Times named us one of America’s fastest-growing companies. And in June, we brought home seven Telly Awards. We’ve also made it to Inc. Magazine’s 5000 fastest-growing companies for the past two years.

Founded in 2008

New York, New York, USA

74 employees (33 in marketing)

marathonstrategies.com

37% recommend to a friend

59% CEO approval