Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with organizational objectives.
• Conduct market research, competitor analysis, and audience segmentation to inform strategy.
• Define KPIs, build measurement frameworks, and continuously optimize performance.
• Manage and allocate marketing budgets effectively for maximum ROI.
• Identify emerging trends, platforms, and growth opportunities.
• Plan, launch, and optimize multi-channel campaigns including:
• Paid advertising (Google Ads, Meta, TikTok, LinkedIn, etc.)
• Search Engine Optimization (SEO)
• Email marketing and automation
• Influencer and affiliate marketing
• Content marketing strategies
• Oversee funnel development, conversion rate optimization (CRO), and retargeting strategies.

Requirements

• 5+ years of experience in digital marketing strategy and execution.
• Proven track record of building community and driving measurable growth.
• Demonstrated experience in personal brand development and audience growth.
• Hands-on experience developing and publishing iOS and Android applications.
• Strong understanding of mobile-first marketing strategies.
• Multi-lingual including Arabic, Urdu and / or Bahasa highly desirable.
• Expertise in performance marketing, analytics, and data-driven decision-making.
• Deep knowledge of SEO, paid media, social media algorithms, and marketing automation.
• Proficiency in Swift and/or Objective-C (iOS development).
• Proficiency in Kotlin and/or Java (Android development).

Preferred

• Entrepreneurial mindset with strong initiative.
• Analytical thinker with creative problem-solving skills.
• Excellent communication and storytelling ability.
• Adaptable to fast-changing digital landscapes.
• Highly organized with strong project management skills.
• Passionate about innovation, branding, and technology.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance