Digital Marketing & Event Specialist at ARUP Laboratories | Salt Lake City, UT

ARUP Laboratories

Digital Marketing & Event Specialist

Salt Lake City, UT (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive digital marketing, content production, and cross-team coordination for ARUP’s Corporate Marketing & Public Relations; optimize for search and engagement while tracking results.

Owns content creation and campaign execution across digital channels
Requires hybrid on-site schedule with event attendance and cross-team collaboration
Strong familiarity with standard marketing concepts and content review processes

Job Description

Responsibilities

Collaborating with internal stakeholders, strategizes, plans, and executes social and online advertising and promotional campaigns to increase participation in the organization’s events, initiatives, and programs
Owns digital content creation, including writing copy, designing graphics and templates, and recording, editing, and producing video
Oversees internal and external stakeholder review of content
Works with internal and external teams to coordinate the dissemination of all assets
Optimizes content for search engines and large language models
Uses analytics tools to monitor, analyze, and report on effectiveness of strategies and uses insights to refine content to improve engagement
Stays up to date on digital marketing trends and new features and incorporates them into campaigns to maximize reach
Demonstrates familiarity with standard concepts, practices, and procedures within traditional advertising, marketing, and public relations
Assists with content creation for nondigital advertising, marketing, and public relations channels as needed
Works under supervision of leaders in the Corporate Marketing & Public Relations Department

Requirements

Scheduling: Working on-site in a workplace that follows a hybrid schedule; occasional after-hours time on the job required for events
Transportation: Driving and use of own transportation to attend events
PPE: Using personal protective equipment in accordance with CDC and OSHA regulations and company policies
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects
Fine Motor Control: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling
Vision: Having close, far, and peripheral visual acuity to perform a variety of tasks such as making general observations of depth and distance

ARUP Laboratories

3.5 Glassdoor

ARUP Laboratories is a national clinical and anatomic pathology reference laboratory and a worldwide leader in innovative laboratory research and development. A nonprofit enterprise of the University of Utah, ARUP offers an extensive test menu of highly complex and unique medical tests.With more than 3,000 employees, ARUP offers in excess of 3,000 tests and test combinations, ranging from routine screening tests to highly esoteric molecular and genetic assays.ARUP is an Equal Opportunity Employer M/F/D/V and supports a drug-free environment.Scammers have been posing as ARUP recruiters to target jobseekers using fraudulent email addresses and social media accounts. ARUP recruiters will only contact you with legitimate offers by calling from 800-522-2787 or 801-583-2787 or emailing from an address ending in @aruplab.com. Read our full fraud statement on aruplab.com/careers

Founded in 1984

Salt Lake City, Utah, USA

3K employees

www.aruplab.com

61% recommend to a friend

64% CEO approval