Responsibilities

• Develop and execute digital marketing strategies across paid, owned, and earned channels that drive awareness, engagement, and revenue.
• Translate business objectives into measurable KPIs and digital campaigns.
• Manage the digital marketing budget, ensuring efficient allocation of spend across channels for maximum ROI.
• Lead with a player-coach approach: execute key initiatives while mentoring, managing, and growing digital team members.
• Ensure all digital campaigns and content adhere to brand guidelines and maintain consistency across Velocity and its portfolio of brands.
• Oversee paid media campaigns (search, social, display, retargeting), ensuring they deliver qualified leads and strong ROI.
• Define and monitor KPIs including CAC, ROAS, conversion rates, lead quality, and funnel performance.
• Build dashboards and reports that tie digital activity directly to revenue and business growth.
• Implement A/B testing, attribution modeling, and conversion rate optimization to continuously improve performance.
• Foster a culture of experimentation, ensuring all digital channels are regularly tested and optimized for performance.

Requirements

• Strong expertise in digital performance marketing, analytics, and ROI optimization
• Proven ability to run and optimize digital marketing budgets across multiple channels
• Hands-on experience with SEO/SEM, Google Analytics, Google Tag Manager, and paid media platforms (Google Ads, Facebook/Instagram Ads Manager, LinkedIn Ads)
• Proficiency in CRM and marketing automation tools (HubSpot preferred)
• Familiarity with HTML, CSS, JavaScript, technical SEO, and UI/UX design principles is a plus
• Excellent leadership skills with a player-coach mindset—able to both execute and mentor
• Strong communication and presentation skills, with the ability to collaborate across departments and with leadership
• Ability to thrive in a high-growth, fast-paced, multi-brand environment
• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA preferred
• 7–10 years of progressive digital marketing experience, including at least 3 years in a director-level leadership role
• Proven success driving measurable growth through digital campaigns and analytics

Nice to Have

• Experience with multi-brand campaigns
• Proven track record leading diverse teams
• Strong collaboration across creative, PR, and sales teams

Benefits

• Compensation: Pay is based on experience and qualifications
• Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
• Retirement: 401(k) with company match after 6 months at next enrollment period
• Paid Time Off: Paid time off and paid holidays
• Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment