Digital Marketing Director at HighTechLending, Inc | Irvine, CA

HighTechLending, Inc

Digital Marketing Director

Irvine, CA (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel digital acquisition and lifecycle marketing for a performance-focused role in financial services.

Own multi-channel digital acquisition strategy across Google Search Ads, Meta Ads, and emerging channels.
7+ years in digital marketing with leadership experience and expert-level Google and Meta ads.
Collaborate across creative, product, compliance, and sales to align messaging and user experience.

Job Description

Drive multi-channel digital acquisition and lifecycle marketing for a performance-focused role in financial services.

Own and execute the digital acquisition strategy across Google Search Ads, Meta Ads, and emerging paid channels
Serve as the internal subject-matter expert (expert level) in Google Search Ads and Meta Ads, including account structure, bidding strategies, creative testing, and scaling
Lead email marketing strategy across prospecting, nurturing, re-engagement, and customer lifecycle campaigns
Lead SEO and AEO strategies and executions
Design, implement, and continuously optimize full-funnel strategies from first click through conversion and downstream performance
Drive Conversion Rate Optimization (CRO) initiatives across landing pages, forms, and user journeys
Plan, execute, and analyze A/B and multivariate tests across ads, landing pages, emails, and funnels
Own UX and funnel optimization efforts, identifying friction points and opportunities to improve conversion rates and lead quality
Partner closely with creative, product, compliance, and sales teams to align messaging, offers, and user experience

HighTechLending, Inc

We are an FHA Approved Mortgage Bank and Direct Lender. We offer FHA, VA, USDA, 203K, Conventional, Jumbo, Streamline Refi, and Reverse Loans.Our Corporate headquarters are located in Irvine California with branch offices that range from Florida to Hawaii.HighTechLending Inc.Corporate Headquarters2030 Main StreetSuite #500Irvine, CA 92614NMLS ID #7147HighTechLending Inc is an Equal Housing Opportunity Lender - HighTechLending Inc, NMLS ID #7147 (www.nmlsconsumeraccess.org). 2030 Main Street, Suite #500, Irvine, CA 92614. AZ Mortgage Banker License # 0912577; Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act, License #4130937, DRE Real Estate Corporation License MLO Endorsement, License # 01778623, CO Mortgage Company Registration - Regulated by the Division of Real Estate; FL Mortgage Lender Servicer License #MLD1409; Georgia Residential Mortgage Licensee, License #53077; HI Mortgage Loan Originator Company License and Service License #HI-7147, ID Mortgage Broker/Lender License # MBL-2080007147, Illinois Residential Mortgage Licensee, License #MB.6761112 (for licensing information, go to: www.nmlsconsumeraccess.org), MD Mortgage Lender License #21762, NC Mortgage Lender License #L-165611; NJ Residential Mortgage Lender License, NM Mortgage Loan Company, NV Mortgage Company License #4517, OR Mortgage Lending License #ML-4386 and Servicer License #MS-139; PA Mortgage Lender #49892; SC Mortgage Lender/Servicer License #MLS-7147; TX Mortgage Banker Registration; UT Residential First Mortgage Notification and Mortgage Entity License #8874117, Virginia Broker and Lender Licenses #MC-5962 NMLS ID #7147 (nmlsconsumeraccess.org); WA Consumer Loan Company License #CL-7147.For complete licensing, visit http://www.hightechlending.com/compliance-information/

Founded in 2007

Irvine, California, USA

154 employees

www.hightechlending.com