Digital Marketing Director at Brandner Communications | Federal Way, WA

Brandner Communications

Digital Marketing Director

Federal Way, WA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end digital marketing strategy and leadership for client programs across paid media, SEO, and analytics to deliver measurable growth.

Own multi-channel digital marketing strategy and budget planning across paid media, SEO, email, and analytics.
7+ years in digital marketing with agency experience and leadership of cross-functional teams.
Lead in-house team and collaborate with account, creative, and content teams to push innovation.

Job Description

Responsibilities

Develop and lead multi-channel digital marketing strategies for clients and the agency.
Translate client business objectives into measurable digital programs that drive awareness, engagement, and conversion.
Assess growth opportunities for both client and agency offerings to continuously elevate impact and innovation.
Identify and capitalize on emerging technologies (AI, automation, first-party data) to keep the agency at the forefront of performance marketing.
Plan and manage budgets across all digital channels and platforms, ensuring alignment with strategic priorities and ROI goals.
Oversee paid media (search, display, programmatic, social), SEO, email, and analytics programs.
Ensure integration across platforms for consistent performance tracking and ROI analysis.
Lead optimization efforts across UX, CRO, and web auditing to improve conversion pathways.
Optimize processes and technologies across email, analytics, ecommerce, reporting, SEO/content marketing, research, and media buying to increase efficiency and effectiveness.
Lead, mentor, and grow an in-house team of digital marketing specialists.

Requirements

Bachelor’s degree in Marketing, Digital Strategy or related field
7+ years’ experience in digital marketing
Agency experience required
Proven experience leading cross-functional teams across paid media, analytics, and SEO
Demonstrated success developing and executing integrated digital strategies across search, social, programmatic, SEO, email, and analytics
Deep understanding of AI-powered marketing tools and automation (e.g., Performance Max, Gemini, dynamic creative optimization, predictive analytics, or similar).
Experience developing and interpreting analytics reports, and producing actionable insights
Proven results in effective campaign management and implementation leading to achieving set target objectives
Expertise in CRM integration, lead scoring, and marketing-to-sales funnel optimization to improve lead quality and conversion
In-depth experience using various digital marketing platforms and tools (Google Ads, Microsoft Ads, HubSpot, Hotjar, SEMRush, Google Analytics, Adobe Analytics, Meta Ads Manager, LinkedIn Campaign Manager, Pinterest Ads Manager, CMS integration)

Brandner Communications

Brandner is a full-service marketing agency. We are passionate about everything we do. We are experts in advertising, marketing, PR, web design and so much more. We are ingrained in the building products industry. But above all, we are most proud of the relationships and partnerships we build with our clients. The work we do isn’t about being a production shop, it's about being collaborative every day to help our clients succeed. We provide strategic thinking, new and innovative options, and that true “Swiss Army Knife” to support you at every turn.- A relentless commitment to value. - Out-of-the-toolbox problem solving. - Boundless creativity without the egos. - Transparent communication. - A team mentality.

Founded in 1988

Auburn, Washington, USA

32 employees (20 in marketing)

www.brandner.com