Digital Marketing Director at Beyond International Group | Houston, TX | $120K/yr – $160K/yr

Digital Marketing Director

Houston, TX (On-site)

$120K/yr – $160K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

Lead digital marketing strategy for an AI-powered investment firm, directing fundraising campaigns and investor communications.

Own AI-powered marketing strategy for fundraising campaigns and investor funnels.
Must-have: 7+ years in marketing with 3+ in a leadership role.
Standout: EB-5 marketing knowledge and private equity/CRE fundraising exposure.

AI Strategy & Implementation: Develop and implement comprehensive marketing strategies that leverage AI for content generation, predictive analytics, automated lead scoring, and hyper-personalized investor journeys.
Fundraising & Investor Acquisition: Plan and execute digital marketing campaigns (PPC, SEO, Social Media) designed to support capital raising for CRE projects and investment funds. Build high-conversion funnels to attract HNWIs and institutional investors.
Content & Communications: Oversee the creation of sophisticated marketing collateral, including pitch decks, webinars, and website content. Ensure all materials align with financial regulations and resonate with sophisticated investors.
Campaign Management: Manage marketing calendars and budgets. Collaborate with internal teams (Sales, Product, Design) to ensure marketing initiatives align with overall business goals and capital requirements.
Social Media & PR: Grow the company’s presence on professional platforms like LinkedIn, YouTube, and Facebook. Organize webinars and digital events to drive brand visibility and investor trust.
Reporting & Analytics: Track and report on campaign performance, ROI, and competitor activity using tools like Google Analytics. Provide data-driven insights to senior management to optimize marketing spend.

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience: 7+ years of experience in marketing, with at least 3 years in a leadership role.
Industry Expertise: Proven experience in Investment Management, Private Equity, or Commercial Real Estate fundraising .
AI Literacy: Demonstrated ability to apply AI tools (e.g., LLMs, AI-driven CRM automation, or data analysis tools) to improve marketing efficiency and results.
Communication: Excellent written and verbal communication skills; ability to simplify complex financial products into compelling marketing narratives.
Soft Skills: Detail-oriented, strong organizational skills, and the ability to work independently in a fast-paced environment.
EB-5 Knowledge (A Significant Plus): Experience marketing EB-5 Immigrant Investor Programs and an understanding of the specific legal/compliance requirements is highly preferred.

- EB-5 Knowledge (A Significant Plus): Experience marketing EB-5 Immigrant Investor Programs and an understanding of the specific legal/compliance requirements is highly preferred.

- Competitive salary.
- Employer-paid health, dental, vision, life insurance.
- Paid sick leave, vacation, and holidays.
- 401(k) with employer match.
- Opportunities for professional development and growth within a dynamic, tech-forward work environment.