Responsibilities

• Lead the development and execution of a comprehensive, performance-driven marketing strategy aligned with organizational growth objectives.
• Own and optimize all paid and organic marketing channels, including Google Ads, Meta, SEO, email, SMS, directories, and social media.
• Drive measurable improvements in patient acquisition, conversion rates, and overall marketing ROI.
• Partner cross-functionally with Business Development, Admissions, Finance, and Executive Leadership to align marketing efforts with operational and revenue goals.
• Translate data and business insights into targeted, actionable campaigns that support admissions growth.
• Establish clear reporting frameworks, analyze campaign performance, and communicate insights in a way that informs both executive decision-making and day-to-day execution.
• Manage and allocate marketing budgets with a strong focus on efficiency, accountability, and return on investment.
• Guide content and brand strategy across web, social, and email to strengthen positioning and engagement.
• Ensure brand consistency and support reputation management efforts across platforms.
• Lead and develop internal marketing team members while managing external agencies and partners as needed.

Requirements

• 7+ years of marketing experience, including at least 3 years in a leadership role
• 2+ years of Healthcare marketing experience required; experience in substance use disorder (SUD) treatment is strongly preferred
• Bachelor’s degree in Marketing, Communications, Business, or related field
• Demonstrated track record of owning marketing outcomes end-to-end, with direct accountability for performance and results (not solely advisory or consultative roles)
• Experience managing integrated marketing campaigns from strategy through execution

Preferred

• Experience in substance use disorder (SUD) treatment is strongly preferred

Benefits

• Eligible full-time team members receive comprehensive benefits including medical, dental, and vision insurance; life insurance; disability coverage; 401(k) with employer match; paid time off and holidays; wellness incentives; and employee assistance programs.