Responsibilities

• Lead and execute digital marketing strategy across social, email, web, and paid channels
• Develop and optimize campaigns that drive awareness, engagement, and conversion
• Leverage AI and emerging tools to increase efficiency, creativity, and performance
• Analyze performance metrics and continuously refine campaigns based on data insights
• Collaborate cross-functionally with fundraising, programs, and leadership teams
• Manage external partners and/or internal resources as needed

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field AND 8+ years of progressive experience in digital marketing, growth marketing, or related field OR equivalent combination of education and experience
• A minimum of 5 years of experience in nonprofit, mission-driven, or purpose-led organizations at least 2 years of which should be with a federated model
• Demonstrated experience managing and optimizing digital campaigns across multiple channels (e.g., social media, email, paid media, SEO/SEM)
• Experience using marketing analytics tools (e.g., Google Analytics, CRM platforms, marketing automation tools) to inform decision-making
• Strong written and verbal communication skills
• Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred

• Experience with AI-driven marketing tools and platforms
• Familiarity with fundraising or donor acquisition/engagement strategies
• Experience managing agencies or cross-functional teams