Digital Marketing & Design Specialist

Edinburg, TX (Hybrid)

$15/hr – $25/hrMid Level1+ years expFull time

Posted 2 weeks ago

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Job Summary

Own a hands-on hybrid role that blends Meta ads management, light design work, and site upkeep for multiple clients, turning strategy into measurable digital moves.

Meta Ads Manager: set up, optimize, and report on campaigns with ongoing targeting and budget adjustments.
Creative and design: build brand assets and perform light photo edits to support campaigns and client materials.
Web and SEO basics: manage WordPress sites, implement simple SEO, and track performance via analytics to steer tactics.

Job Description

Responsibilities

Set up, manage, and optimize ad campaigns across Meta (Facebook and Instagram) for client accounts
Monitor performance, adjust targeting and budgets, and report on campaign results
Apply conversion optimization techniques, testing landing pages and calls-to-action to improve engagement and conversions
Stay current on platform updates and best practices for Meta Ads Manager
Design logos, flyers, and other brand assets for client accounts using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools
Light Edit and retouching photos for client marketing materials
Build and update client websites (layout, content, plugin integrations) using CMS platforms like WordPress
Apply basic SEO best practices to site content, including keyword research to support organic search visibility
Perform routine maintenance and troubleshoot issues as they arise
Ensure sites are mobile-friendly, on-brand, and aligned with client goals

Requirements

1-3 years of professional experience in digital marketing, design, or web management (agency experience a plus)
Demonstrated experience managing ad campaigns in Meta Ads Manager
Proficiency in design tools (Adobe Creative Suite or Canva) including basic motion graphics and photo editing
Experience building or managing websites (WordPress or similar), including plugin management and basic SEO
Comfortable with web analytics tools (Google Analytics or similar) to track and report on performance
Familiarity with email marketing platforms (Mailchimp or similar) is a plus
Bilingual (English & Spanish) preferred for client communication
Highly organized, deadline-driven, and comfortable managing multiple client accounts at once
Strong initiative and a desire to grow within a creative agency