Responsibilities

• Execute email marketing programs through HubSpot, leveraging customer databases and automation workflows to drive engagement among target personas.
• Support marketing campaign implementation, including landing pages, blogs, emails, advertising, marketing content and events, and analyzing subsequent performance data to continuously improve activities.
• Serve as the day-to-day coordinator for trade publications and associations, identifying advertising opportunities that build brand affinity among readership and members.
• Maintain customer and account records in HubSpot for use across Marketing and Sales.
• Plan and host virtual webinar events that drive demand in the market.
• Manage the lead capture tool for trade shows and other relevant events; work cross-functionally to deliver leads to appropriate teams and generate post-show reporting.

Requirements

• 3+ years of marketing experience in a corporate or agency environment
• Extremely collaborative and adept at working cross-functionally, particularly with sales teams and product managers
• Experience with a CRM system, HubSpot preferred
• Basic analytics, Google Analytics or similar
• Experience with webinar platforms, on24, Cvent or similar
• Entrepreneurial and displays initiative
• Strong problem-solving skills
• Ability to drive and consistently meet deadlines is a must
• Able to work successfully with a diverse group of people and be a team player
• Continuous improvement and results-oriented
• Must be able to travel up to 10-15% of the time

Benefits

• Total Rewards and Benefits
• Competitive Salary
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• Matching 401(k) Contribution
• Health Savings Account
• Up to 3 weeks starting Vacation (may increase with tenure)
• 12 Paid Holidays
• Annual Bonus Eligibility
• Educational Reimbursement
• Matching Gift Program