CRM Manager
Tripadvisor
Needham, MA (Remote)
$120K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.
10 hrs ago
Digital Marketing & CRM Manager
Schenectady, NY (On-site)
$55K/yr – $60K/yrMid Level5+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize the email program across segments with Tessitura, automation, segmentation, and testing to drive engagement and conversions.
- Email program ownership and cross-channel collaboration across segments.
- Automations and CRM: Tessitura workflows, list updates, unsubscribe handling, tagging, and patron journeys.
- Testing, QA, and performance reporting to optimize campaigns and audience growth.
Job Description
Own and optimize the email marketing program across all segments using Tessitura, driving engagement, conversions, and audience growth with automation, segmentation, and testing.
- Responsibilities: Email program ownership across all segments, promotional and transactional campaigns, and collaboration with Account Executives to align with brand standards.
- Workflows & CRM: Design and maintain Tessitura-based automation, list updates, unsubscribe handling, tagging, and patron journeys in CRM platforms.
- Optimization & Reporting: Build segmentation strategies, run A/B tests, ensure QA, monitor performance, and report insights for campaign optimization.
