Digital Marketing Coordinator- Waterside District

Norfolk, VA (On-site)

$15/hr – $18/hrEntry Level1+ years expPart time

Posted 9 days ago

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Job Summary

Own the full cycle of digital content and audience engagement for the district, from social media posting and real time event coverage to email communications and website updates, while ensuring brand alignment and timely responses.

Job Description

Responsibilities

  • Execute daily digital media content in the areas of promotion, engagement, and conversion.
  • Publish and maintain content in accordance with brand guidelines and as outlined in the Master Marketing Plan and District Marketing Calendar.
  • Respond to direct messages and comments on social platforms within 24 hours of receipt.
  • Execute and manage email communications for the District or venue, as applicable, including newsletters and broadcast email campaigns
  • Maintain and update website content through the content management system, including events, weekly promotions, menus, photo galleries, and general site information (contact details, hours of operation, FAQs, inquiry forms, and news content).
  • Ensure content accuracy, timeliness, and consistency across platforms.
  • Capture digital content for social media and post in real time during events.
  • Follow established protocols for tagging sponsors and vendors as directed by the Director of Marketing.
  • Provide proof of performance and fulfillment as it pertains to social media and other digital platforms.
  • Assist in supporting guest database growth through contests, promotions, campaigns, and events as assigned.

Requirements

  • High School diploma or equivalent preferred, plus at least one year experience in a customer service or hospitality related field.
  • Strong written and oral communication skills.
  • Available to work flexible hours including holidays, weekends, and evenings. Weekends will be required as part of the routine schedule.
  • Proficient knowledge of Microsoft Office, Adobe Photoshop, and Illustrator
  • Experience with social media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat, LinkedIn, etc.
  • Able to work well in a team setting or independently.
  • Ability to work well under deadlines and perform multiple tasks effectively and concurrently with a strong attention to detail.
  • Must be self-motivated, passionate, inventive, and energetic.
  • Must be organized, independent and be able to multitask.
  • Experience in hospitality and / or entertainment.
Waterside District logo

Waterside District

Located in the heart of the central business district and adjacent to the City of Norfolk’s world class waterfront and festival site, Waterside District will be a regional destination for the very best in entertainment and dining. A $40 million overhaul and rebranding of Norfolk’s iconic Waterside Festival Marketplace will allow visitors to enjoy the best national and local brands and concepts in an atmosphere that melds energy and the beautiful waterfront.Waterside District will feature many different types of food and will be anchored by The Market, a 30,000 square-foot, two-level concept located at the heart of the project. The Market will feature a variety of unique food and beverage concepts, as well as be the home for entertainment, festivals and family attractions.Entertainment will include Family Fun Days, Family Movie Nights, free concerts with kid friendly music, chef for a day, weekend entertainment all day long featuring jugglers, magicians, face painters, etc. on the promenade. In addition, there will be world-class nightly entertainment that takes cuisine and food to the next level, as well as great art, food, and unique festivals to accompany the events already programmed by Festevents. Waterside District will feature a variety of all kinds of music including the best local and regional talent.Waterside District offers a unique culture to its employees as well as a strong career path and growth opportunities. Team members will be exposed to the many aspects of dining and entertainment business. We are dedicated to great food and hospitality in an entrepreneurial environment, with career paths in restaurant and culinary management, multi-unit operations, nightlife operations, marketing and promotions, live entertainment and events and corporate positions. Waterside District prides itself on being an inclusive workplace for all employees with strong coaching and development programs, owner-operator bonus plans and advancement opportunities.

Founded in 1999
Norfolk, Virginia, USA
39 employees (5 in marketing)

Traffic Signals

Monthly Visitors
23.9K
Monthly Google Ads Budget
$174
Traffic Source Mix
Search
59.7%
Direct
8.8%
Referral
5.7%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
4 (10% of company)
Marketing Roles Posted (Last 30 Days)
1