Responsibilities

• Ensure website content is accurate and up-to-date
• Publish, edit, and update website and blog pages as required
• Ensure quality content by copyediting, proofreading, ensuring consistent style and brand
• Maintain SLR Community event listings on their respective microsites
• Implement and maintain appropriate SEO tactics to increase traffic
• Use Google analytics to report on site use and optimization
• Ensure all online directory listings are accurate and up-to-date
• Maintain an editorial calendar for social media
• Keep up to date on all platforms and industry trends
• Create and implement strategies to enhance engagement on social media platforms

Requirements

• Bachelor’s degree in Communications or Marketing or related field
• Exceptional written communication skills with superior grammar and spelling
• The ability to produce compelling and concise copy for online media
• Proficient with technology, esp. Google Apps, publishing tools
• Basic knowledge of SEO
• In-depth knowledge and technical understanding of social media platforms
• Experience with Google Analytics, Google Adwords preferred
• Experience with email marketing service preferred
• Ability to work some flexible hours, including occasional evenings and weekends

Preferred

• Photography and intermediate-level video production/editing skills preferred
• Experience with email marketing service preferred
• Working experience with Google Analytics, Google Adwords preferred
• Basic knowledge of SEO
• Proficiency with Google Apps and publishing tools (required for role)

Benefits

• DEI Initiatives - A regular opportunity for all associates to voice opinions and ideas to improve diversity, equity, and inclusion for the whole company!
• Generous bonus program for referring associates and residents
• Retail discounts include cell phone plans, pet insurance, home & auto insurance, car rentals, identify theft protection, office supplies, concert & museum tickets, travel, shopping, and much more!
• Health Reimbursement Account (HRA) and Flexible Spending Accounts (FSA) to offset medical plan and health care expenses
• Nationwide tuition rewards program
• Extensive professional development and education programs, including the opportunity to become a Certified Dementia Practitioner