Digital Marketing Coordinator

Salinas, CA (Unknown)

$40/hr – $50/hrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize SVH’s digital footprint by shaping strategy, delivering web, social and email campaigns, and turning data into action.

  • Manage end-to-end digital projects and content across websites, intranet, social, and email.
  • Coordinate paid online advertising and digital marketing around target audiences and community events.
  • Analyze data to inform marketing decisions and improve the digital channel mix.

Job Description

Responsibilities\n
    \n
  • Recommend, create and execute digital communications strategies, campaigns and messaging for Salinas Valley Health.
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  • Guide digital projects from start to finish, and manage the digital components of projects (websites, SVH intranet, social media and email marketing).
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  • Provide support to the Director of Marketing and Communications as needed.
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  • Design education, outreach and marketing strategies that are culturally sensitive and effective in utilizing various platforms to reach the target audience.
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  • Coordinate paid advertising online, digital marketing, mobile app, website, and community events.
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  • Manage SVH digital properties and channels (websites, email, social media, and other digital tools).
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  • Create and post digital content on Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms and manage the content calendar.
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  • Evaluate website information, architecture/structure and navigation; recommend and implement approved changes to the SVH website as determined through regular site reviews.
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  • Gather and analyze data to provide insights and recommendations to the marketing team and key organizational partners.
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  • Assist with digital brand reputation efforts to manage patient/consumer reviews on Google, Healthgrades and other third-party ratings sites.
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Salinas Valley Health logo

Salinas Valley Health

3.6 Glassdoor

Salinas Valley Health exists to help our community rise through good health. Founded in 1953 as Salinas Valley Memorial Hospital, today we serve individuals and families throughout the Salinas Valley, the Monterey Peninsula and the surrounding region. Each year, our highly trained team of healthcare professionals takes our renowned quality of patient care to the next level. Our team actively utilizes the latest medical techniques with our state-of-the-art technology to improve individual and community health and well-being.Our 263-bed acute care medical center employs more than 2,400 staff. In 2021, we achieved ANCC Magnet Recognition®, the highest and most prestigious distinction that a healthcare organization can achieve for nursing excellence. Earning this Magnet® designation reaffirms our steadfast commitment to nursing excellence and quality patient care. Our focus on Cancer Care, Cardiac Care, Orthopedics, Obstetrics and Stroke Center is led by 322 board-certified physicians across a broad spectrum of specialties, all dedicated to your care. To enhance and expand the reach of our care, we strategically partner with larger research and metro hospitals such as Stanford. In addition, we are part of a network of urgent care and surgery centers, the only Perinatal Diagnostic Center in the region and an Emergency Department that provides care to more than 6,300 patients every year.

Founded in 1953
USA
1.3K employees (16 in marketing)
65% recommend to a friend

Traffic Signals

Monthly Visitors
73K
Traffic Source Mix
Search
33.5%
Direct
61.9%
Referral
4.3%
Social
0.3%
Paid
0%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
13 (1% of company)
Marketing Roles Posted (Last 30 Days)
1

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