Digital Marketing Coordinator at Opensity Solutions | Nashville, TN | $22/hr – $25/hr

Opensity Solutions

Digital Marketing Coordinator

Nashville, TN (On-site)

$22/hr – $25/hrEntry Level3+ years expFull time

Posted 4 months ago

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Job Summary

This role serves as a digital marketing advisor for lawyers and business development colleagues, outlining go-to-market strategies and managing marketing systems and data. It requires at least 3 years in marketing technology and experience with web design, CRM/ERM, and email marketing. Responsibilities include website updates, event communications, CRM-driven segmentation, and maintaining marketing platforms with a focus on best practices.

Job Description

Responsibilities

Serve as a digital marketing advisor to lawyers and business development colleagues, outlining best practices and providing informed guidance on go-to-market strategies to meet their desired objectives.
Process website updates and various other online firm properties.
Setup various thought leadership and event emails and registration forms to share notable activities.
Utilize existing customer and enterprise relationship management (CRM/ ERM) systems to support creation of segmented mailing lists.
Working with IT team members, maintaining integrity and quality of various marketing systems including but not limited to website CMS, CRM, ERM, experience management database, email marketing and automation tools, and workflow management platforms.
Assist with other special technology-related projects as required.
Consistently ensure digital marketing best practices are applied across all pertinent responsibilities.

Requirements

An Associate’s degree or higher.
A minimum of 3 years’ experience in marketing technology, with an in-depth understanding of digital marketing principles, technologies and available tools.
Substantive experience with web design and development; CRM, ERM and email marketing/ marketing automation platforms; website and other online analytics reporting; and the Microsoft Office suite.
Specific knowledge of the following platforms a plus: Lexis Nexis Interaction (CRM/ERM), Vuture (Marketing Automation); BrightEdge (SEO); Google Analytics and Data Console (web analytics); HTML/ CSS; and web meeting/ webinar tools such as On24, MS Teams, Webex and Zoom.

Opensity Solutions

Opensity Solutions is the largest tech‐enabled managed services organization serving leading law firms, financial institutions and professional services firms. Opensity provides integrated operational platforms, automation and advisory services that enable clients to modernize operating models, reduce cost and accelerate growth. Their capabilities include IT and technology solutions, document processing and administrative support, marketing and communications, billing and AP/AR services, records and information governance, workflow automation, consulting and hospitality and facilities services. For more information, visit opensitysolutions.com.

opensitysolutions.com