Digital Marketing Coordinator

Tallmadge, OH (On-site)

$50K/yr – $60K/yrEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive digital marketing operations and content across website, email, and analytics to improve ROI and alignment with broader campaigns.

  • Own content updates on WordPress and Breakdance, and email campaigns using ActiveCampaign.
  • Must-have: WordPress, ActiveCampaign, HTML/CSS, and analytics experience.
  • Standout: Turn data into actionable ROI insights across channels.

Job Description

Responsibilities

  • Manage and maintain website content using WordPress and Breakdance
  • Build, edit, and publish web pages, landing pages, and blog content
  • Optimize content for usability, performance, and SEO
  • Apply working knowledge of HTML and CSS (preferred)
  • Own execution within ActiveCampaign, serving as the platform expert
  • Design and deploy email campaigns, templates, and automation workflows
  • Manage contact database, including segmentation, tagging, and list hygiene
  • Monitor performance metrics such as deliverability, open rates, and click-through rates
  • Generate and analyze reports across website, email, CRM, and sales platforms
  • Track marketing-generated leads throughout the full funnel