Digital Marketing Coordinator

Pittsburgh, PA (Hybrid)

Salary Not AvailableEntry Level2+ years expOther

Posted 4 months ago

Top 1% of applicants do these two things.

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Job Summary

The role focuses on executing and optimizing digital marketing campaigns across SEO, PPC, and social channels. It requires hands-on experience with keyword research, on-page optimization, PPC platforms, and analytics. The position offers a comprehensive benefits package and values cross-functional collaboration and continuous learning.

Job Description

Responsibilities

  • Conducting keyword research and supporting SEO strategy execution
  • Implementing on-page SEO elements including page titles, meta descriptions, headers, internal linking, and content optimization
  • Supporting PPC campaign management including ad writing, keyword management, and performance monitoring
  • Assisting with social media content creation, scheduling, and optimization
  • Monitoring campaign performance and helping identify trends and optimization opportunities
  • Creating reports and analyzing campaign results to support ongoing improvements
  • Supporting link-building initiatives and outreach efforts
  • Performing quality assurance checks to ensure campaign accuracy and consistency
  • Collaborating with strategists and team members across SEO, advertising, analytics, and creative teams
  • Managing tasks and deadlines while maintaining high standards of accuracy and organization

Requirements

  • 2+ years of experience executing SEO and/or PPC campaigns, preferably in an agency or larger marketing team
  • Knowledge of SEO best practices including keyword research, on-page optimization, and link-building fundamentals
  • Familiarity with PPC platforms such as Google Ads, Microsoft Ads, or Meta Ads
  • Understanding of general digital marketing principles and campaign execution
  • Strong analytical thinking and the ability to interpret performance data
  • Excellent written and verbal communication skills
  • Strong organizational skills and ability to manage multiple tasks and priorities
  • Comfort working independently while collaborating with cross-functional teams
  • A willingness to learn, adapt, and contribute wherever needed
  • Education: Bachelor’s degree strongly preferred or equivalent work experience

Preferred

  • Agency experience
  • Local SEO knowledge
  • Technical SEO exposure
  • Conversion rate optimization experience
  • Marketing automation tools (HubSpot, Klaviyo, Mailchimp, etc.)
  • Experience supporting international or multilingual campaigns

Benefits

  • Perks & Benefits
  • We offer a competitive benefits package, including health, dental, and vision insurance; paid time off and agency holidays; short-term disability coverage; a 401(k) with company match; and annual profit sharing.

Direct Online Marketing

Direct Online Marketing (DOM) is a Top 1% Premier Google Partner digital marketing agency founded in 2006. From our offices in Pittsburgh, PA, and Wheeling, WV, we’ve helped clients from every populated continent sell into 150+ countries. By partnering with DOM, you gain a trusted digital advisor with certified expertise and proven results. We offer a disciplined approach, straightforward communications, complete transparency, and a culture of excellence.We’re an online marketing agency in the business of delivering results, which we’ve been doing since 2006. By partnering with us, you gain an online marketing firm that serves as a trusted digital advisor with certified expertise. We've built a digital marketing company that takes pride in the level of service we provide, and our clients agree. There’s a good reason why 85% of our clients stick with us long-term even though they never have to make a long-term commitment.Our experience covers virtually every industry, and our experts function seamlessly as a branch of your marketing department. We cater our check-ins and data reports to a schedule that you decide works best. Some folks like weekly updates about their ad campaigns, while we might meet twice a month for SEO. When you work together with us, it's our goal to exceed your needs.Everything we do is data-driven and aimed squarely at the targets you decide -- with our help, of course.Based on years of experience and careful attention to what makes us the most successful for our clients, The DOM Difference is a collection of our proprietary best practices to developing digital marketing solutions proven to get the best results. These best practices include a disciplined approach to developing tailored solutions, honest, straightforward communications, complete transparency, and a culture centered around excellence.They don’t stick with us because they have to. There's plenty of other Premier Google Partners. They stick with us because they want to.

Founded in 2006
Pittsburgh, Pennsylvania, USA
98 employees (50 in marketing)

Traffic Signals

Monthly Visitors
25K
Monthly Google Ads Budget
$189
Traffic Source Mix
Search
47.1%
Direct
39.6%
Referral
7.9%
Social
4.1%
Paid
1%

Headcount Trend

Current headcount: ~98

Marketing Team

Marketing Team Size
47 (48% of company)