Digital Marketing Coordinator at Colton RV & Marine | New York, USA | $23/hr – $25/hr

Colton RV & Marine

Digital Marketing Coordinator

New York, USA (On-site)

$23/hr – $25/hrIntern/New Grad3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the hands-on digital marketing support role across website content, SEO, events, and analytics, using AI tools to speed blog content and keep inventory listings accurate for multiple locations.

Website operations: publish listings, manage content, verify accuracy, and optimize Google My Business and analytics feeds.
SEO and content: assist SEO initiatives and AI-assisted blog creation to improve site performance.
Events and operations: support dealership events, signage, materials, logistics, and daily location-wide communications.

Job Description

Responsibilities

Review new inventory listings and verify information before publishing to the website
Upload, organize, and maintain web content
Monitor website accuracy and support a positive user experience
Utilize technology and AI to create blog content with assistance for internal team members
Support ongoing SEO initiatives and website optimization across all websites
Assist with marketing initiatives at shows and dealership events.
Support event setup, signage, promotional materials, and logistics, and engage with customers during events
Run daily store reports, cards, and broadcast to all of our locations to improve corporate communication
Assist in online profiles like Google My Business
View and analyze Google Analytics reports

Requirements

Bachelor's or Associate's Degree in Marketing, Communications, Business, or related field is a plus.
0-3 years of marketing, communication, or digital marketing
Willingness to travel for events, shows, and dealership activities
Ability to manage multiple projects and deadlines in a fast-paced environment
Valid Driver's License
Strong written and verbal communication skills
Proficiency with Microsoft Office and Google Workspace applications
Familiarity with AI tools such as ChatGPT or other content-generation platforms
Experience creating or managing a website, blog, social media account, or personal digital project preferred
Strong attention to detail and organizational skills
Ability to work independently and collaboratively within a team environment
Strong problem-solving and critical thinking skills
Customer-focused mindset with a positive and professional attitude

Nice to have

Experience creating or managing a website, blog, social media account, or personal digital project preferred

Benefits

- Competitive salary (commensurate with experience)
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Employee discounts on RVs, boats, parts, and services
- Opportunities for advancement within a driven, growing company

Colton RV & Marine

www.ColtonRV.comNew York's Premier Recreational Vehicle DealershipRV sales, service, and parts.Motor Homes: Class A, Class B, Class CTrailers: Fifth Wheels, Travel Trailers, Pop-Up Tent Campershttps://www.linkedin.com/company/colton-rv

Founded in 1962

North Tonawanda, New York, USA

95 employees (10 in marketing)

www.ColtonRV.com