Responsibilities

• Build and deploy digital marketing deliverables, including webpages, email campaigns, social media posts, and promotional assets
• Support digital promotion of firm events and thought leadership programs, before and after each
• Assist with campaign setup, including audience segmentation, registration pages, and email scheduling
• Distribute and amplify content across multiple channels
• Build and manage email campaigns within the firm’s marketing automation platform
• Support campaign segmentation, scheduling, and list management
• Ensure emails meet firm standards for formatting, compliance, and accuracy
• Create and update webpages related to firm events, alerts, and other marketing initiatives
• Maintain website content for accuracy, consistency, and brand compliance
• Publish digital content and coordinate updates across marketing channels
• Apply SEO best practices across digital properties, including keyword integration, page structure, and internal linking
• Manage and update metadata (titles, descriptions, tags) to support search visibility and content organization
• Maintain site architecture and taxonomy to ensure content is structured for discoverability and ease of use
• Monitor SEO performance and identify opportunities to improve search visibility
• Track and report on campaign performance across email, website, and social channels
• Compile analytics and prepare performance summaries for marketing leadership
• Maintain campaign data and ensure accurate tracking across platforms
• Collaborate with marketing managers, business development colleagues, and designers to execute digital campaigns
• Coordinate project timelines and ensure deliverables are completed accurately and on schedule
• Support broader marketing initiatives and process improvements as needed

Requirements

• Bachelor’s degree in marketing, communications or related field
• 3–7 years of digital marketing or communications experience; law firm experience preferred
• Fluency with content management systems, social media platforms, and digital marketing tools
• Strong project management skills; proven ability to manage competing priorities under deadline
• Proficiency in Microsoft Office Suite and web-based publishing platforms
• Collaborative working style with strong interpersonal and communication skills

Preferred