Digital Marketing Content Specialist at Stanford University | Stanford, CA | $114K/yr – $120K/yr

Stanford University

Digital Marketing Content Specialist

Stanford, CA (On-site)

$114K/yr – $120K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead content development and publication for Stanford Continuing Studies courses, coordinating instructors, editors, and marketing teams.

Own end-to-end content workflows from draft to publication across Salesforce and Drupal.
Must-have: strong writing, editing, and proofreading with consistent voice.

Job Description

Responsibilities

Lead development, editing, and finalization of course descriptions, instructor bios, and related content in partnership with instructors and program staff.
Manage course content within the Salesforce-based system, ensuring accuracy, completeness, and readiness for publication, while optimizing for digital discovery, brand standards, and enrollment goals.
Translate finalized course content into marketing-ready messaging for use across digital channels.
Manage end-to-end content workflows from draft through approval and publication, aligning with academic calendars and marketing timelines.
Track and coordinate high volumes of content across stakeholders and deadlines using project management tools to ensure accuracy and timely delivery.
Publish and maintain course pages within the Salesforce-based website and campaign landing pages in Drupal, ensuring all content is accurate, well-structured, and aligned with marketing campaigns and enrollment priorities.
Manage development and production of the digital catalog, ensuring consistency across catalog content, website pages, and marketing materials, and coordinate delivery across web, email, and supporting platforms.
Develop, schedule, and maintain a consistent cadence of social media content based on finalized course materials, aligned with marketing priorities and enrollment timelines.
Ensure consistency in voice, tone, messaging, accuracy, accessibility, and brand alignment across all digital content and materials.
Collaborate with the marketing team to source and manage course imagery and instructor headshots; organize and maintain a centralized digital asset library aligned with brand standards.

Requirements

Bachelor’s degree and five years of relevant experience, or combination of education, training, and relevant experience
Strong organizational skills and ability to manage content workflows from development through publication.
Excellent communication and interpersonal skills.
Strong writing, editing, and proofreading skills, with attention to detail and consistency in voice and tone.

Preferred

Experience working with content management systems (CMS) or CRM-based publishing platforms (e.g., Salesforce, Drupal, or similar systems).
Experience managing or supporting website content updates and campaign landing pages.
Familiarity with project management tools (e.g., Trello or similar platforms) to track content workflows and deadlines.
Experience developing content for social media and digital marketing campaigns.
Basic visual design or content production skills, including working with imagery, layout, or tools such as Canva or Adobe Creative Suite.
Experience working with digital analytics tools (e.g., Google Analytics) to inform content decisions.
Experience in higher education, continuing education, or a mission-driven organization.
Familiarity with using AI tools to support content development, editing, or workflow efficiency.

Stanford University

4.3 Glassdoor

Stanford is a place of discovery, creativity and innovation located in the San Francisco Bay Area on the ancestral land of the Muwekma Ohlone Tribe. Dedicated to our founding mission—benefitting society through research and education—we are working toward a sustainable future, accelerating the impact of research with external partners, catalyzing discoveries about ourselves and our world, and educating students as global citizens. Our main campus, which welcomed its first class in 1891, is now home to 650+ student organizations, 36 varsity athletic teams, 20 libraries, 21 living Nobel laureates, 18 interdisciplinary research institutes, seven schools, and a vibrant arts scene. More than 9,000 graduate students and 7,000 undergraduates pursue studies at Stanford each year. Our financial aid program, one of the most generous in the nation, makes it possible for any admitted undergraduate to attend without taking on student debt.

Founded in 1994

Stanford, California, USA

28K employees (1,078 in marketing)

stanford.edu

82% recommend to a friend

77% CEO approval