Responsibilities

• Own the content strategy, editorial calendar, and content plan across email, website, and blog channels, aligning with brand priorities and seasonal business cycles
• Write content across these channels and partner with the internal creative team to develop supporting visual design
• Determine content priorities and messaging approach based on performance data, customer behavior, and platform trends, exercising independent judgment on content decisions within established brand guidelines
• Write weekly SEO-focused blog content (plant care, seasonal tips, product/service highlights)
• Write landing page copy for campaigns, promotions, and seasonal initiatives
• Analyze content performance (engagement, audience growth, reach, conversion) and adjust strategy accordingly
• Serve as the internal point of contact for our SEO agency, managing and collaborating with them to ensure SEO aligns with broader digital marketing goals, increasing organic traffic and achieving online presence objectives
• Develop, write, schedule, and deploy email and SMS campaigns
• Own content for automated customer journeys and ongoing lifecycle communications, in partnership with the Lifecycle Marketing Manager
• Monitor performance (open rate, click-through rate, engagement) and run A/B tests, applying independent judgment to refine approach and messaging

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field, or equivalent experience
• 3-5 years of experience in digital marketing or content marketing, ideally with a consumer-facing or multi-location brand
• Proficiency with Sprout Social, HubSpot, Google Analytics, and local listings management platforms strongly preferred
• Strong writing skills with demonstrated ability to adapt tone and voice across channels; writing samples may be requested
• Experience managing vendor relationships preferred
• Bachelor’s degree— or equivalent work experience.

Benefits

• medical insurance
• 401(k)
• holidays
• PTO