Digital Marketing & Content Specialist

Shoreview, MN (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel content and social program execution, turning creative assets into globally aligned campaigns with measurable impact.

  • Content Creation & Publishing: Manage social across LinkedIn, Instagram, TikTok, Facebook, and YouTube with coordinated messaging.
  • Campaign Execution & Analytics: Assist end-to-end campaigns, track performance, and pull insights to optimize content and ads.
  • Cross-Regional Collaboration: Align with Americas/APAC/EMEA to ensure timely delivery and consistent brand voice.

Job Description

Responsibilities

  • Create, schedule, and publish content across social media platforms, including LinkedIn, Instagram, TikTok, Facebook, and YouTube.
  • Conduct social listening to monitor brand sentiment, competitor activity, and industry trends.
  • Assist with paid social campaigns, Google Ads, and other digital advertising initiatives.
  • Draft and produce marketing content, including email campaigns, social copy, website content, and promotional materials.
  • Ensure content aligns with global brand messaging, tone, and campaign objectives.
  • Support creation of campaign collateral for product launches, events, and other marketing initiatives.
  • Assist with end-to-end campaign execution, including scheduling and performance tracking.
  • Collaborate with regional teams (Americas, APAC, EMEA) to ensure timely delivery of campaigns and content.
  • Support influencer campaigns, including outreach, communication, and monitoring influencer content.
  • Pull campaign, social, and web performance reports using tools such as Google Analytics and Sprout Social.

Requirements

  • B.A. Degree in Marketing, Communications, or related field with 2–3 years of experience in marketing, social media, or content creation.
  • Hands-on experience with social media management tools (e.g., Sprout Social, Hootsuite) and content creation tools (e.g., Canva, Adobe Creative Suite).
  • Strong written and verbal communication skills; ability to craft compelling messaging.
  • Proven ability to manage multiple projects, meet deadlines, and prioritize effectively.
  • Experience with paid social campaigns and basic analytics/reporting.

Preferred

  • Experience in B2B/B2C marketing within global organizations.
  • Familiarity with CRM, marketing automation, or campaign reporting platforms.
  • Understanding of influencer marketing and content strategy.
  • Familiarity with Google Ads, SEO, and website content management.
Binks logo

Binks

At Binks, we are experts in material application—designing industry-leading products that move, meter, mix, spray, and dispense a wide range of paints, powder, sealants, and adhesives. You’ll find our commitment to customer service is unwavering and our approach to quality, precision and efficiency is unmatched.

Founded in 1995
St Paul, Minnesota, USA
429 employees (8 in marketing)

Traffic Signals

Monthly Visitors
21.4K
Monthly Google Ads Budget
$545
Traffic Source Mix
Search
54.1%
Direct
29.5%
Referral
7.6%
Social
7%
Paid
1.3%

Headcount Trend

Current headcount: ~427

Marketing Team

Marketing Team Size
8 (2% of company)

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