Responsibilities

• Email Marketing (Mailchimp): Design, write, and execute comprehensive email marketing strategies. This includes mapping out automated customer journeys (such as welcome series and lease renewal reminders), developing valuable evergreen content, managing regular newsletters, and coordinating giveaway campaigns to drive subscriber growth and engagement.
• Social Media Management (Facebook, Instagram, Linked In, Tik Tok): Create and publish engaging organic content across all social media platforms. Determine brand-centric, high-quality content to organically repost and share with our audience. Actively monitor comments, interact with users on posts, and foster a strong, engaged online community.
• Blog Management (WordPress): Oversee all aspects of our blogs by creating and publishing original articles, as well as developing valuable evergreen resources. Manage relationships with hired freelance content creators, ensuring their provided material is reviewed, formatted, and posted seamlessly. Create and execute a comprehensive content schedule to maintain a consistent and engaging publishing cadence.
• Industry Partners Program: Manage relationships with current outdoor brand partners while actively researching and recruiting new partners to grow the program. Coordinate the promotion of these partnerships by highlighting the exclusive discounts and special offers available to our customers and premium members across our website, email campaigns, and social media channels.
• Influencer & Creator Partnerships: Actively research and identify relevant content creators and influencers within the outdoor and hunting space who align with our target demographic. Reach out and manage relationships to partner with or hire these creators to produce compelling video ads, authentic organic content, and social media assets for our brands.

Requirements

• Bachelor's degree (preferred) or equivalent experience in marketing, communications, or related field
• Experience in digital marketing and content management
• Experience with Mailchimp or similar email marketing platforms
• Strong writing, editing, and storytelling skills
• Familiarity with social media platforms and community management
• Ability to manage content calendars and coordinate with freelancers/partners
• Basic understanding of WordPress and ability to oversee blog content management
• Ability to collaborate with partners and influencers
• Proven ability to create engaging digital content across email, social media, and blogs

Preferred

• Mailchimp (Email Marketing): Familiarity with email marketing platforms to build targeted campaigns, design newsletters, and configure automated customer journeys.
• WordPress (Website & Blog Platform): Experience navigating content management systems to format, draft, and publish articles, as well as execute general website updates.
• SEO (Yoast Plugin): Understanding of foundational Search Engine Optimization principles and experience utilizing plugins like Yoast to optimize metadata, titles, and keyword integration for improved search visibility.
• Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator): Proficiency in utilizing digital design software to edit photography, create custom visual assets, and produce video content for marketing channels.
• Canva (Graphic Design): Ability to utilize web-based design platforms to efficiently create professional graphics, templates, and social media collateral.
• Social Media Management Tools (Meta Business Suite, Hootsuite, etc.): Experience utilizing scheduling software to manage content calendars and coordinate cross-platform distribution.

Benefits

• Health, Dental, and Vision insurance, 401(k) matching
• Paid Time Off: Holidays and 120 hours accrued paid time off
• Growth: We are deeply invested in your professional development. You will have the opportunity to master your core digital marketing skills while expanding your expertise into new avenues—such as video production, partner relations, and campaign strategy. As you grow your skill set and our brands continue to scale, there will be clear pathways for upward mobility and long-term career growth within the company.