Responsibilities

• Content strategy and planning:
• - Develop and execute website content strategy aligned with broader business and Marcomms strategy for the US.
• - Identify content opportunities based on client needs, user engagement, industry trends and business priorities
• - Ensure content supports SEO, LLM, lead generation and thought leadership positioning
• Content creation and management:
• - Create, edit and publish high-quality, high-performing content including:
• - Website pages / landing pages
• - Insight articles, reports, interviews and thought leadership
• - Project case studies
• - Stories related to events, speaking opportunities, sponsorships, awards and external engagement activities by our employees
• - External email campaigns and client facing-newsletters
• - Translate technical topics from subject matter experts into client-focused content
• - Utilize AI content development tools that the business might be piloting, as appropriate for the type of content being developed
• - Maintain content governance, brand tone of voice, writing guidelines, brand guidelines, etc.
• - Manage and optimize website content using the Content Management System, and partner platforms like Vimeo and Everviz
• SEO and analytics:
• - Optimize content for search, working with global marketing and communications team and third-party platform such as Semrush and other AI tools
• - Monitor content performance, provide insightful feedback and use it to inform strategy moving forward
• - Track KPI performance for the website
• - Continuously refine content based on data, insights and performance trends
• Collaboration and stakeholder management:

Requirements

• In-office working at a T&T office is required two to three days out of the work week.
• Bachelor’s degree in marketing, Market Research, Business, Graphic Design, Communications, or a related field
• 4-7 years’ experience in digital content, content marketing and B2B marketing
• Exceptional writing, editing and storytelling skills
• Proven ability to manage multiple fast-paced projects and deadlines
• Experience with CMS platforms (Umbraco ideally) and marketing automation tools
• Experience with AI content generation and review (desirable)
• Understanding of SEO / LLM best practices and content analytics
• Ability to collaborate with senior stakeholders and subject matter experts
• Experience working within a regional team in conjunction with a global team
• Experience working with localized websites that are linked to a global website
• Demonstrated understanding of strong visual design principles, with the ability to recognize and evaluate high-quality assets (photography, video, graphics, etc.)

Benefits

• We provide a great place to work, where each person has the opportunity and voice to affect change.
• We promote a healthy, productive and flexible working environment that respects work-life balance.
• Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.