Digital Marketing & Content Creator

Bayamon, Puerto Rico, USA (On-site)

$16/hr – $18/hrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own social media content, video production, and paid ad campaigns for a luxury medical aesthetics brand, with a focus on education, multi-channel content, and AI-assisted efficiency.

  • Own social campaigns across Instagram, Facebook, TikTok, YouTube Shorts, and related platforms, with analytics on ROAS, CPL.
  • Collaborate with physicians to produce educational content and maintain brand consistency across channels.
  • Leverage AI tools to accelerate content creation, editing, and campaign optimization while ensuring compliance with healthcare policies.

Job Description

Responsibilities

  • Develop and execute social media marketing strategies.
  • Create engaging content for Instagram, Facebook, TikTok, YouTube Shorts, and other digital platforms.
  • Film, edit, and produce high-quality videos, Reels, and promotional content.
  • Design graphics and marketing materials consistent with our luxury brand.
  • Plan, launch, monitor, and optimize Meta advertising campaigns.
  • Ensure all campaigns comply with Meta's advertising policies and healthcare marketing regulations.
  • Utilize AI tools to improve productivity, content creation, copywriting, video editing, and campaign performance.
  • Collaborate with physicians and providers to create educational and promotional content.
  • Manage monthly content calendars.
  • Analyze campaign performance, KPIs, ROI, CPL, and ROAS.

Requirements

  • Bachelor's Degree in Marketing, Communications, Digital Media, Advertising, or related field preferred.
  • Minimum 2 years of experience in Digital Marketing or Content Creation.
  • Experience managing Meta Ads campaigns.
  • Strong knowledge of Instagram, Facebook, TikTok, and YouTube.
  • Professional video recording and editing skills.
  • Experience with Canva and Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator preferred).
  • Knowledge of AI platforms such as ChatGPT, Claude, Gemini, Midjourney, Runway, CapCut AI, Adobe Firefly, or similar.
  • Strong copywriting skills.
  • Excellent communication and organizational skills.
  • Ability to manage multiple projects simultaneously.

Preferred

  • Meta Business Suite
  • Meta Ads Manager
  • Google Analytics
  • Google Business Profile
  • SEO Fundamentals
  • Email Marketing
  • CRM Experience
  • Photography & Videography
  • Motion Graphics
  • AI Content Creation

Benefits

  • Competitive salary
  • Performance-based bonuses
  • Professional development opportunities
  • Career growth within a rapidly expanding company
  • Creative work environment
  • Employee discounts on services and products
  • Paid training
  • Opportunity to help shape one of Puerto Rico's fastest-growing medical aesthetics brands
  • Dental insurance
  • Employee discount

Marketing Team

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