Responsibilities

• Support in updating end-to-end journey content and managing personalization rules on a variety of company owned websites and mobile apps, keeping in mind ADA compliancy and SEO best practices.
• Assist in coordinating the email campaign process from beginning to end including creative, template build, approvals, list management and post analysis.
• Understanding of the marketing automation, audiences, customer segmentation, targeting and personalization.
• Knowledge to adhere to security and privacy guidelines in relation to CAN-SPAM, GDPR and CASL related requirements.
• Support the development, enhancements, and operation of standardized best practices, business processes and workflows.
• Communicate with our digital insights team to effectively track, measure, and act on insights assuring the proper data is accessible, validated, and reported (push/pull).
• Help derive insights and effectively communicate corresponding narratives around customer behaviors that identify and connect all touchpoints.
• Collaborate with internal and partner creative resources to solution designs and creative.
• Work cross-functionally with internal teams and departments outside of marketing to execute upon specific company initiatives.
• Support corporate and property level marketing team members on web and email platforms.

Requirements

• 2+ years demonstrated experience in marketing automation, with specific experience with Salesforce Marketing Cloud
• Bachelor's degree in Marketing, Computer Science, Math, or Statistics.
• Capable of identifying audience segments and execute on personalized campaigns.
• Ability to organize campaign results, and translate into actionable insights that drive many forms of success.
• Able to prioritize and complete tasks in an agile environment
• Must be a “Doer” and thrive in a fast-paced, dynamic, and agile environment that can pivot quickly.
• Microsoft Office, Google Drive, Adobe Creative Cloud, Jira and Confluence
• Excellent organizational and time-management skills to handle multiple tasks, prioritize effectively, and meet project deadlines.
• Strong interpersonal and team player skills. Highly collaborative.
• Strong detail orientation with a highly trusted degree of integrity, accuracy, and results orientation.

Preferred

• Experience with A/B and multivariate testing techniques, best practices and tools (i.e. Optimizely, Adobe Target), a plus.
• Recent, hands-on knowledge of Salesforce Marketing Cloud
• Knowledgeable: Create interactive Marketing Cloud emails and landing pages
• Configure various AMPscript functions
• Navigate basic Marketing Cloud data segmentation functionality
• Transform data in Marketing Cloud using Structured Query Language (SQL)
• Automate data management tasks with Automation Studio

Benefits

• We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.
• Benefits may vary with employment status.
• To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits